Add-on Acquisition • Internet Software and Services

Demandforce Acquires Flowtown

On October 14, 2011, Demandforce acquired internet software and services company Flowtown

Acquisition Context

This is Demandforce’s 1st transaction in the Internet Software and Services sector.
This is Demandforce’s 1st transaction in the United States.
This is Demandforce’s 1st transaction in California.

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M&A Deal Summary
Date	October 14, 2011
Target	Flowtown
Sector	Internet Software and Services
Buyer(s)	Demandforce
Deal Type	Add-on Acquisition

Target Company

Flowtown

San Francisco, California, United States

Flowtown, Inc. is a provider of social media marketing tools.

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Buyer Overview 1

Buyer

Demandforce

San Francisco, California, United States

Category	Company
Founded	2003
Sector	Internet Software and Services

DESCRIPTION

Demandforce’s software as a service, or SaaS, application is used by thousands of small businesses to automate marketing and customer communications, build and maintain a strong online reputation and raise their profile with local consumers.

Deal Context for Buyer	#
Overall	1 of 2
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 2
State: California	1 of 2
Country: United States	1 of 2
Year: 2011	1 of 1

FOLLOWING DEAL

DATE	TARGET	DEAL TYPE	VALUE
2014-04-09	CustomerLink Systems Roseville, California, United States CustomerLink Systems, Inc. is a provider of marketing automation to a variety of industries.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2014-04-09

CustomerLink Systems

Roseville, California, United States

CustomerLink Systems, Inc. is a provider of marketing automation to a variety of industries.

Buy

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