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  6. Demandforce Acquires CustomerLink Systems

M&A Deal Summary

Demandforce Acquires CustomerLink Systems

On April 9, 2014, Demandforce acquired marketing company CustomerLink Systems

Acquisition Highlights
  • This is Demandforce’s 1st transaction in the Marketing sector.
  • This is Demandforce’s 2nd transaction in the United States.
  • This is Demandforce’s 2nd transaction in California.

M&A Deal Summary
Date 2014-04-09
Target CustomerLink Systems
Sector Marketing
Buyer(s) Demandforce
Deal Type Add-on Acquisition

Target

CustomerLink Systems

Roseville, California, United States
CustomerLink Systems, Inc. is a provider of marketing automation to a variety of industries.

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Buyer(S) 1

Buyer

Demandforce

San Francisco, California, United States
Category Company
Founded 2003
Sector Internet Software and Services
DESCRIPTION

Demandforce’s software as a service, or SaaS, application is used by thousands of small businesses to automate marketing and customer communications, build and maintain a strong online reputation and raise their profile with local consumers.

DEAL STATS #
Overall 2 of 2
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 2
State: California M&A 2 of 2
Country: United States M&A 2 of 2
Year: 2014 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2011-10-14 Flowtown

San Francisco, California, United States

Flowtown, Inc. is a provider of social media marketing tools.

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