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  6. Demandbase Acquires InsideView

M&A Deal Summary

Demandbase Acquires InsideView

On May 4, 2021, Demandbase acquired internet software and services company InsideView

Acquisition Highlights
  • This is Demandbase’s 2nd transaction in the Internet Software and Services sector.
  • This is Demandbase’s 5th transaction in the United States.
  • This is Demandbase’s 4th transaction in California.

M&A Deal Summary
Date 2021-05-04
Target InsideView
Sector Internet Software and Services
Buyer(s) Demandbase
Deal Type Add-on Acquisition

Target

InsideView

San Francisco, California, United States
InsideView is a B2B data intelligence, sales, and marketing provider that helps businesses drive revenue growth by empowering them to discover new markets, target and engage the right buyers. InsideView is based in San Francisco, California.

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Buyer(S) 1

Buyer

Demandbase

San Francisco, California, United States
Category Company
Founded 2005
Sector Internet Software and Services
DESCRIPTION

Demandbase is a provider of account-based marketing, enables B2B companies to identify and target the accounts they value most, and then market to them across the entire funnel. Demandbase was established in 2005 and is based in San Francisco, California.

DEAL STATS #
Overall 5 of 5
Sector: Internet Software and Services M&A 2 of 2
Type: Add-on Acquisition M&A Deals 5 of 5
State: California M&A 4 of 4
Country: United States M&A 5 of 5
Year: 2021 M&A 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-04 DemandMatrix

Cupertino, California, United States

DemandMatrix is a provider of technographic data and intelligence. DemandMatrix's technographic data provide insight into a company’s current tech stack, future technology needs, technology-based skill set trends, cloud consumption revenue, and IT Spend. DemandMatrix was founded in 2015 and is based in Cupertino, California.

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