M&A Deal Summary

Deluxe Acquires Datamyx

On October 19, 2015, Deluxe acquired information services company Datamyx from Halyard Capital for 160M USD

Acquisition Highlights
  • This is Deluxe’s 2nd transaction in the Information Services sector.
  • This is Deluxe’s 4th largest (disclosed) transaction.
  • This is Deluxe’s 14th transaction in the United States.
  • This is Deluxe’s 3rd transaction in Florida.

M&A Deal Summary
Date 2015-10-19
Target Datamyx
Sector Information Services
Buyer(s) Deluxe
Sellers(s) Halyard Capital
Deal Type Add-on Acquisition
Deal Value 160M USD
Advisor(s) Petsky Prunier (Financial)

Target

Datamyx

Boca Raton, Florida, United States
Datamyx LLC is a provider of integrated information, technology and analytics solutions derived from all three national credit bureaus.

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Buyer(S) 1

Buyer

Deluxe

Minneapolis, Minnesota, United States
Category Company
Founded 1915
Sector Business Services
Employees5,170
Revenue 2.2B USD (2023)
DESCRIPTION
Entrance to Deluxe's corporate headquarters in Shoreview, Minnesota.
Entrance to Deluxe's corporate headquarters in Shoreview, Minnesota.

Deluxe offers a diversified range of products and services to businesses of all sizes. The Company's products and services include customized checks and forms, as well as website development and hosting, email marketing, social media, search engine optimization and logo design. Deluxe was incorporated in 1915 and is based in Minneapolis, Minnesota.

DEAL STATS #
Overall 15 of 21
Sector (Information Services) 2 of 2
Type (Add-on Acquisition) 15 of 20
State (Florida) 3 of 3
Country (United States) 14 of 18
Year (2015) 1 of 1
Size (of disclosed) 4 of 11
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-10-23 Wausau Financial Systems

Mosinee, Wisconsin, United States

Wausau Financial Systems, Inc. is a provider of fully-bundled software and hardware technology solutions for remittance and check processing.

Buy $90M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-06 First Manhattan Consulting Group

New York, New York, United States

First Manhattan Consulting Group LLC is a data driven, omni-channel marketing services company. FMCG developes and delivers exceptional direct marketing campaigns.

Buy $200M

Seller(S) 1

SELLER

Halyard Capital

New York, New York, United States

Investor Investor Investor

Category Private Equity Firm
Founded 2000
PE ASSETS 600M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Halyard Capital is a private equity firm that focuses exclusively within the media, communications and business services industries. Halyard looks to commit between $10 and $40 million of equity per transaction in companies valued up to $250 million. Investments are typically made to help support leveraged buyouts, growth equity and other structured investments. Halyard will consider both control and non-control investment situations and prefers North American based opportunities. Halyard Capital was formed in 2000 and is based in New York, New York.

DEAL STATS #
Overall 17 of 26
Sector (Information Services) 1 of 1
Type (Add-on Acquisition) 9 of 15
State (Florida) 2 of 3
Country (United States) 17 of 26
Year (2015) 1 of 2
Size (of disclosed) 5 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-07-30 Jun Group

New York, New York, United States

Jun Group is a mobile video and branded content advertising platform, providing social-media video advertising services. Jun Group was founded in 2005 and is based in New York City.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-09 EducationDynamics

Lenexa, Kansas, United States

EducationDynamics is a provider of web-based marketing, enrollment, and retention products and services to post-secondary institutions. EducationDynamics was founded in 2005 and is based in Lenexa, Kansas.

Sell -
Mergr

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