M&A Deal Summary

Delta Direct Marketing Acquires TonicCare

On October 20, 2010, Delta Direct Marketing acquired consumer products company TonicCare

Acquisition Highlights
  • This is Delta Direct Marketing’s 1st transaction in the Consumer Products sector.
  • This is Delta Direct Marketing’s 1st transaction in the United States.
  • This is Delta Direct Marketing’s 1st transaction in District of Columbia.

M&A Deal Summary

Date 2010-10-20
Target TonicCare
Sector Consumer Products
Buyer(s) Delta Direct Marketing
Deal Type Add-on Acquisition
Advisor(s) Generational Group (Financial)

Target

TonicCare

Washington, District of Columbia, United States
TonicCare LLC develops, manufactures, and distributes a line of high-end natural skin care products for sale through primary retail channels.

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Buyer(S) 1

Buyer

Delta Direct Marketing

Babylon, New York, United States

Category Company
Founded 2004
Sector Marketing
DESCRIPTION

Delta Direct Marketing, LLC specializes in brand creation and management via performance-based television and online media.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: District of Columbia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2010 M&A 1 of 1