Add-on Acquisition • Marketing

Deloitte & Touche Acquires BrandFirst SPRL

On February 1, 2018, Deloitte & Touche acquired marketing company BrandFirst SPRL

Acquisition Context
  • This is Deloitte & Touche’s 2nd transaction in the Marketing sector.
  • This is Deloitte & Touche’s 1st transaction in Belgium.

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M&A Deal Summary

Date February 1, 2018
Target BrandFirst SPRL
Sector Marketing
Buyer(s) Deloitte & Touche
Deal Type Add-on Acquisition

Target Company

BrandFirst SPRL

Zaventem, Belgium
BrandFirst SPRL is an interactive marketing agency. Brandfirst designs and develops interactive experiences based on innovative signage technologies and content management systems. BrandFirst SPRL is based in Zaventem, Belgium.
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Buyer Overview 1

Buyer

Deloitte & Touche

New York, New York, United States

Category Company
Founded 1845
Sector Business Services
Employees225,000
Revenue 35.2B USD (2015)
DESCRIPTION

Deloitte & Touche LLP is a business services company. The Firm offers audit, IT, accounting, consulting, financial advisory, tax and other services to medium-sized and large companies worldwide. Deloitte & Touche was formed in 1845 and is based in New York City.


Deal Context for Buyer #
Overall 34 of 55
Sector: Marketing 2 of 2
Type: Add-on Acquisition 33 of 50
Country: Belgium 1 of 1
Year: 2018 2 of 6
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-01-23 ATADATA

Norcross, Georgia, United States

ATADATA is a provider of a holistic cloud platform that maps, migrates and manages workloads in any combination of on-premise and cloud environments to drive and optimize enterprise operations.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-19 API Talent

Wellington, New Zealand

API Talent Ltd. is an AWS service provider. API Talent provides end-to-end solutions for cloud native application development, architecture, and cloud strategy. API Talent Ltd. was founded in 2014 and is based in Wellington, New Zealand.

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