Add-on Acquisition • Internet Software and Services

Dekuple Acquires Smart Traffik

On January 5, 2023, Dekuple acquired internet software and services company Smart Traffik

Acquisition Context
  • This is Dekuple’s 1st transaction in the Internet Software and Services sector.
  • This is Dekuple’s 1st transaction in the United States.
  • This is Dekuple’s 1st transaction in Illinois.

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M&A Deal Summary

Date January 5, 2023
Target Smart Traffik
Sector Internet Software and Services
Buyer(s) Dekuple
Deal Type Add-on Acquisition

Target Company

Smart Traffik

Chicago, Illinois, United States
Smart Traffik publishes dedicated SaaS solutions for retailers and brands looking to generate qualified traffic online and in-store. The company helps retailers increase foot traffic and revenue in-store with a strong focus on in-store analytics. Smart Traffik was formed in 2012 and is based in Chicago, Illinois.
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Buyer Overview 1

Buyer

Dekuple

Montreuil, France

Category Company
Founded 1972
Sector Marketing
Revenue 164M EUR (2021)
DESCRIPTION

Dekuple is a cross-channel data marketing group that designs, markets, and implements customer acquisition, loyalty, and relationship management services on its own behalf or for its partners and clients across all distribution channels. Its expert capabilities enable it to support brands with their marketing needs, and to create, on its own behalf, portfolios that generate recurrent revenues. The Group works with two-thirds of the companies from the CAC 40 and large numbers of mid-market firms. Dekuple was formed in 1972 and is based in Montreuil, France.


Deal Context for Buyer #
Overall 2 of 7
Sector: Internet Software and Services 1 of 1
Type: Add-on Acquisition 2 of 6
State: Illinois 1 of 1
Country: United States 1 of 1
Year: 2023 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-09-15 Brainsonic

Paris, France

Brainsonic is one of the European companies engaged in the production of Rich Media and Internet TV content for communication, marketing, and training purposes. Brainsonic’s procedures, staff, and systems make it possible to deliver content combining Internet media with audio/video for businesses with flexibility, quality, and prices that finally put the use of Rich Media within reach of all. Brainsonic’s customers include Adobe, Auchan, BNP Paribas, Bouygues, EMI, Essilor, Fortis, General Electric, IBM, La Mondiale, Microsoft, PPR, Société Générale, Sun, Vinci. Brainsonic was founded in 2003 and is based in Paris, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-09-19 Le Nouveau Belier

Neuilly-sur-Seine, France

Le Nouveau Belier provides retail advertising strategy by combining creativity with in-depth market expertise. The company has developed successful advertising campaigns for major retail brands (Darty, Gamm Vert, Interflora, Supermarchés Match, METRO, Euromaster, Florajet, Histoire d'Or, Lapeyre...). Le Nouveau Belier is based in Neuilly-sur-Seine, France.

Buy -