Add-on Acquisition • Marketing

Dekuple Acquires Le Nouveau Belier

On September 19, 2023, Dekuple acquired marketing company Le Nouveau Belier

Acquisition Context
  • This is Dekuple’s 1st transaction in the Marketing sector.
  • This is Dekuple’s 2nd transaction in France.

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M&A Deal Summary

Date September 19, 2023
Target Le Nouveau Belier
Sector Marketing
Buyer(s) Dekuple
Deal Type Add-on Acquisition

Target Company

Le Nouveau Belier

Neuilly-sur-Seine, France
Le Nouveau Belier provides retail advertising strategy by combining creativity with in-depth market expertise. The company has developed successful advertising campaigns for major retail brands (Darty, Gamm Vert, Interflora, Supermarchés Match, METRO, Euromaster, Florajet, Histoire d'Or, Lapeyre...). Le Nouveau Belier is based in Neuilly-sur-Seine, France.
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Buyer Overview 1

Buyer

Dekuple

Montreuil, France

Category Company
Founded 1972
Sector Marketing
Revenue 164M EUR (2021)
DESCRIPTION

Dekuple is a cross-channel data marketing group that designs, markets, and implements customer acquisition, loyalty, and relationship management services on its own behalf or for its partners and clients across all distribution channels. Its expert capabilities enable it to support brands with their marketing needs, and to create, on its own behalf, portfolios that generate recurrent revenues. The Group works with two-thirds of the companies from the CAC 40 and large numbers of mid-market firms. Dekuple was formed in 1972 and is based in Montreuil, France.


Deal Context for Buyer #
Overall 3 of 7
Sector: Marketing 1 of 4
Type: Add-on Acquisition 3 of 6
Country: France 2 of 4
Year: 2023 2 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-01-05 Smart Traffik

Chicago, Illinois, United States

Smart Traffik publishes dedicated SaaS solutions for retailers and brands looking to generate qualified traffic online and in-store. The company helps retailers increase foot traffic and revenue in-store with a strong focus on in-store analytics. Smart Traffik was formed in 2012 and is based in Chicago, Illinois.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-09 Ereferer

Pays de la Loire, France

Ereferer is an automated net-linking platform dedicated to optimizing digital marketing strategies through the most affordable and comprehensive self-service solutions available. Ereferer was founded in 2014 and is based in Pays de la Loire, France.

Buy -

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