M&A Deal Summary

Dekuple Acquires GUD.berlin

On November 6, 2024, Dekuple acquired marketing company GUD.berlin

Acquisition Highlights
  • This is Dekuple’s 2nd transaction in the Marketing sector.
  • This is Dekuple’s 1st transaction in Germany.

M&A Deal Summary

Date 2024-11-06
Target GUD.berlin
Sector Marketing
Buyer(s) Dekuple
Deal Type Add-on Acquisition

Target

GUD.berlin

Berlin, Germany
GUD.berlin is an advertising agency that captured numerous clients through its 360° campaigns and has received prestigious distinctions such as the ADC and Effie awards. GUD.berlin was founded in 2009 and is based in Berlin, Germany.

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Buyer(S) 1

Buyer

Dekuple

Montreuil, France

Category Company
Founded 1972
Sector Marketing
Revenue 164M EUR (2021)
DESCRIPTION

Dekuple is a cross-channel data marketing group that designs, markets, and implements customer acquisition, loyalty, and relationship management services on its own behalf or for its partners and clients across all distribution channels. Its expert capabilities enable it to support brands with their marketing needs, and to create, on its own behalf, portfolios that generate recurrent revenues. The Group works with two-thirds of the companies from the CAC 40 and large numbers of mid-market firms. Dekuple was formed in 1972 and is based in Montreuil, France.


DEAL STATS #
Overall 5 of 6
Sector (Marketing) 2 of 3
Type (Add-on Acquisition) 5 of 5
Country (Germany) 1 of 1
Year (2024) 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-09 Ereferer

Pays de la Loire, France

Ereferer is an automated net-linking platform dedicated to optimizing digital marketing strategies through the most affordable and comprehensive self-service solutions available. Ereferer was founded in 2014 and is based in Pays de la Loire, France.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-12 CoupdePoing

Nice, France

CoupdePoing is a BtoB operational marketing agency that provides solutions and tools to motivate teams, animate sales network. CoupdePoing was founded in 1989 and is based in Nice, France.

Buy -