M&A Deal Summary

Dekuple Acquires After

On May 20, 2025, Dekuple acquired marketing company After

Acquisition Highlights
  • This is Dekuple’s 4th transaction in the Marketing sector.
  • This is Dekuple’s 1st transaction in Spain.

M&A Deal Summary

Date 2025-05-20
Target After
Sector Marketing
Buyer(s) Dekuple
Deal Type Add-on Acquisition

Target

After

Barcelona, Spain
After specializing in branding, media management, audience optimization, and advertising projects. After was founded in 2007 and is based in Barcelona, Spain.

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Buyer(S) 1

Buyer

Dekuple

Montreuil, France

Category Company
Founded 1972
Sector Marketing
Revenue 164M EUR (2021)
DESCRIPTION

Dekuple is a cross-channel data marketing group that designs, markets, and implements customer acquisition, loyalty, and relationship management services on its own behalf or for its partners and clients across all distribution channels. Its expert capabilities enable it to support brands with their marketing needs, and to create, on its own behalf, portfolios that generate recurrent revenues. The Group works with two-thirds of the companies from the CAC 40 and large numbers of mid-market firms. Dekuple was formed in 1972 and is based in Montreuil, France.


DEAL STATS #
Overall 7 of 7
Sector: Marketing M&A 4 of 4
Type: Add-on Acquisition M&A Deals 6 of 6
Country: Spain M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-11-12 CoupdePoing

Nice, France

CoupdePoing is a BtoB operational marketing agency that provides solutions and tools to motivate teams, animate sales network. CoupdePoing was founded in 1989 and is based in Nice, France.

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