Growth Capital • Marketing

Decathlon Capital Partners Invests In Lacertus Branding

On February 13, 2018, lender Decathlon Capital Partners invested in marketing company Lacertus Branding

Investment Context
  • This is Decathlon Capital Partners’ 1st transaction in the Marketing sector.
  • This is Decathlon Capital Partners’ 7th transaction in the United States.
  • This is Decathlon Capital Partners’ 1st transaction in Illinois.

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Investment Summary

Date February 13, 2018
Target Lacertus Branding
Sector Marketing
Investor(s) Decathlon Capital Partners
Deal Type Growth Capital

Target Company

Lacertus Branding

Glenview, Illinois, United States
Lacertus Branding combines the management, infrastructure and resources to develop and scale license opportunities into multiple food categories for grocery, mass, membership club, convenience and drug channels. The company’s team of seasoned executives has more than 90 years of combined experience at blue-chip consumer packaged goods companies and brings an unparalleled understanding of licensing and marketing consumer-branded products. Lacertus Branding is based in Glenview, lllinois.
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Investor Overview 1

DESCRIPTION

Decathlon Capital Partners is a growth capital firm focused on providing funding solutions to expansion stage companies with $4 to $100 million in revenue. The Firm generally works with companies in need of $500K to $5 million in financings. Decathlon Capital Partners was formed in 2011 and has offices in Park City, Utah and Palo Alto, California.


Deal Context for Investor #
Overall 7 of 13
Sector: Marketing 1 of 1
Type: Growth Capital 7 of 12
State: Illinois 1 of 1
Country: United States 7 of 12
Year: 2018 1 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-29 Mad Mobile

Tampa, Florida, United States

Mad Mobile is a tech company provides enterprise mobile applications with a proven platform that rapidly integrates and orchestrates real-time data from enterprise systems into a single, mobile application for store associates. The company's Concierge application enables store associates to conduct Clienteling, Assisted Selling, BOPIS, and MPOS on any mobile device. Mad Mobile is based in 2010 and is based in Tampa, Florida.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2018-09-18 Delphi Display Systems

Costa Mesa, California, United States

Delphi Display Systems is a provider in drive-thru solutions for the quick service restaurant industry. Delphi Display Systems core capabilities include software, hardware and content development, offering a full set of capabilities under one roof. Delphi Display Systems was founded in 1995 and is based in Costa Mesa, California.

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