M&A Deal Summary

DealerSocket Acquires DealerFire

On January 19, 2015, DealerSocket acquired internet software and services company DealerFire

Acquisition Highlights
  • This is DealerSocket’s 2nd transaction in the Internet Software and Services sector.
  • This is DealerSocket’s 2nd transaction in the United States.
  • This is DealerSocket’s 1st transaction in Wisconsin.

M&A Deal Summary
Date 2015-01-19
Target DealerFire
Sector Internet Software and Services
Buyer(s) DealerSocket
Deal Type Add-on Acquisition

Target

DealerFire

Oshkosh, Wisconsin, United States
DealerFire, Inc. is a provider of custom automotive websites and digital marketing, supplying dealerships with extensive automotive websites, mobile applications, content marketing and search engine marketing (SEM).

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Buyer(S) 1

Buyer

DealerSocket

Irving, Texas, United States
Category Company
Founded 2001
Sector Internet Software and Services
DESCRIPTION

DealerSocket is a provider of SaaS enterprise relationship management solutions for the retail and independent automotive industries. DealerSocket’s platform enables dealerships’ marketing, sales and automotive service departments to operate more effectively by helping them identify and track actionable sales leads, engage these leads through a number of channels, and streamline the sale, lease and service booking process. DealerSocket supports over 140,000 active users at more than 3,500 dealerships around the world. DealerSocket was founded in 2001 and is based in Irving, Texas.

DEAL STATS #
Overall 2 of 6
Sector (Internet Software and Services) 2 of 3
Type (Add-on Acquisition) 2 of 4
State (Wisconsin) 1 of 1
Country (United States) 2 of 6
Year (2015) 1 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2010-01-20 Carmind

Chatsworth, California, United States

Carmind, Inc. is a provider of online sales training tools for the automotive dealer community.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-26 Finance Express

Rancho Santa Margarita, California, United States

Finance Express LLC is a web-based automotive DMS that includes an integrated loan-servicing platform designed exclusively for Independent dealers.

Buy -
Mergr

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