M&A Deal Summary

DealerOn Acquires Sincro

On September 26, 2024, DealerOn acquired marketing company Sincro from Ansira

Acquisition Highlights
  • This is DealerOn’s 1st transaction in the Marketing sector.
  • This is DealerOn’s 2nd transaction in the United States.
  • This is DealerOn’s 1st transaction in Missouri.

M&A Deal Summary
Date 2024-09-26
Target Sincro
Sector Marketing
Buyer(s) DealerOn
Sellers(s) Ansira
Deal Type Divestiture

Target

Sincro

Saint Louis, Missouri, United States
Sincro provides digital marketing solutions that enable automotive dealers to gain a competitive edge and take the lead in their market. Sincro is headquartered in Saint Louis, Missouri.

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Buyer(S) 1

Buyer

DealerOn

Rockville, Maryland, United States
Category Company
Founded 2004
Sector Marketing
DESCRIPTION

DealerOn provides dealers the highest-converting websites, most comprehensive SEO, and the most advanced end-to-end digital advertising solutions in automotive. DealerOn uses data, testing, and optimization to help dealers sell and service more cars, more profitably. DealerOn was founded in 2004 and is based in Rockville, Maryland.

DEAL STATS #
Overall 2 of 2
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Missouri) 1 of 1
Country (United States) 2 of 2
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-13 fusionZONE

Lakeland, California, United States

fusionZONE provides digital marketing technologies for automotive dealers and OEMs. fusionZONE’s responsive and mobile-optimized platform, its emphasis on site speed and its innovative lead-generation and lead-management tools such as FastRing and FastPrice have led to dramatic growth over the past several years. fusionZONE was founded in 2009 and is based in Lakeland, Florida.

Buy -

Seller(S) 1

SELLER

Ansira

St. Louis, Missouri, United States
Category Company
Founded 1919
Sector Marketing
Employees500
DESCRIPTION

Ansira is a data-driven, technology-enabled marketing solutions provider, specializing in the integration of local and national marketing programs. Ansira was founded in 1919 and is based in St. Louis, Missouri.

DEAL STATS #
Overall 1 of 1
Sector (Marketing) 1 of 1
Type (Divestiture) 1 of 1
State (Missouri) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-02 Brandmuscle

Chicago, Illinois, United States

Brandmuscle is a local marketing software company that enables brands to own the local decision point by empowering their network of local distributors, dealers, franchisees and salespeople with everything they need to deliver brand-approved marketing tactics customized to local needs, tastes and other relevant differences that can affect the sale. Brandmuscle was founded in 2000 and based in Chicago, Illinois.

Buy -
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