M&A Deal Summary

DealerOn Acquires fusionZONE

On November 13, 2023, DealerOn acquired digital media company fusionZONE from Primus Capital

Acquisition Highlights
  • This is DealerOn’s 1st transaction in the Digital Media sector.
  • This is DealerOn’s 1st transaction in the United States.
  • This is DealerOn’s 1st transaction in California.

M&A Deal Summary
Date 2023-11-13
Target fusionZONE
Sector Digital Media
Buyer(s) DealerOn
Sellers(s) Primus Capital
Deal Type Add-on Acquisition

Target

fusionZONE

Lakeland, California, United States
fusionZONE provides digital marketing technologies for automotive dealers and OEMs. fusionZONE’s responsive and mobile-optimized platform, its emphasis on site speed and its innovative lead-generation and lead-management tools such as FastRing and FastPrice have led to dramatic growth over the past several years. fusionZONE was founded in 2009 and is based in Lakeland, Florida.

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Buyer(S) 1

Buyer

DealerOn

Rockville, Maryland, United States
Category Company
Founded 2004
Sector Marketing
DESCRIPTION

DealerOn provides dealers the highest-converting websites, most comprehensive SEO, and the most advanced end-to-end digital advertising solutions in automotive. DealerOn uses data, testing, and optimization to help dealers sell and service more cars, more profitably. DealerOn was founded in 2004 and is based in Rockville, Maryland.

DEAL STATS #
Overall 1 of 2
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (California) 1 of 1
Country (United States) 1 of 2
Year (2023) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2024-09-26 Sincro

Saint Louis, Missouri, United States

Sincro provides digital marketing solutions that enable automotive dealers to gain a competitive edge and take the lead in their market. Sincro is headquartered in Saint Louis, Missouri.

Buy -

Seller(S) 1

SELLER

Primus Capital

Cleveland, Ohio, United States

Investor Investor Investor Investor Investor

Category Private Equity Firm
Founded 1983
PE ASSETS 900M USD
Size Middle-Market
Type Sector Agnostic
DESCRIPTION

Primus Capital is a private equity firm focused on investing in established companies in the business services, healthcare and education industry sectors. Primus looks for established, high-growth companies with strong management and predictable/recurring revenues. The Firm will consider both control and minority positions and has a target investment size of $15 to $70 million. Prospective transaction types include growth equity financings, recapitalizations, and management-led buyouts. Primus Capital was formed in 1983 and is based in Cleveland, Ohio.

DEAL STATS #
Overall 43 of 46
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 26 of 28
State (California) 4 of 4
Country (United States) 42 of 45
Year (2023) 3 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2023-10-18 Prendio

Woburn, Massachusetts, United States

Prendio is a provider of cloud-based (Software-as-a-Service) eProcurement software and supplier marketplace solutions for life sciences. Prendio was founded in 2015 and is based in Woburn, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-11-28 Harmony Healthcare IT

South Bend, Indiana, United States

Harmony Healthcare IT is a data management firm that moves and stores patient, employee, and business records for healthcare organizations. The company’s mission is to preserve vital information that will improve lives. Harmony Healthcare IT employs experts in data extraction, migration, retention, interoperability, and analytics to provide its clients with trusted solutions. Harmony Healthcare IT was founded in 2006 and is based in South Bend, Indiana.

Sell -
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