Add-on Acquisition • Internet Software and Services

Dating Group Acquires Once Dating AG

On January 19, 2021, Dating Group acquired internet software and services company Once Dating AG for 15M EUR

Acquisition Context

This is Dating Group’s 1st transaction in the Internet Software and Services sector.
This is Dating Group’s 0th largest (disclosed) transaction.
This is Dating Group’s 1st transaction in Switzerland.

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M&A Deal Summary
Date	January 19, 2021
Target	Once Dating AG
Sector	Internet Software and Services
Buyer(s)	Dating Group
Deal Type	Add-on Acquisition
Deal Value	15M EUR

Target Company

Once Dating AG

Pfäffiko, Switzerland

Once Dating AG is the slow dating app that focuses on quality rather than quantity, choosing a perfect match for you every day at noon. Each pair has 24 hours of each other’s attention and can continue chatting if they “like” each other. The AI looks at the account’s info, dating preferences, and previous history in order to find the best possible match. Users can also rate each particular profile to let the AI better understand their taste.

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Buyer Overview 1

Buyer

Dating Group

Sliema, Malta

Category	Company
Sector	Internet Software and Services

DESCRIPTION

Dating Group is one of the largest companies in the dating industry with 73 million registered users across its portfolio. Dating Group brands include Dating.com, DateMyAge, Anastasiadate.com, Tubit, ChinaLove, DilMil, and many more, each with a unique platform tailored to different communities defined by interest, geography, and demographics.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	1 of 1
Country: Switzerland	1 of 1
Year: 2021	1 of 1

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