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M&A Deal Summary

DataXu Acquires mexad

On January 9, 2012, DataXu acquired media company mexad

Acquisition Highlights
  • This is DataXu’s 1st transaction in the Media sector.
  • This is DataXu’s 1st transaction in Germany.

M&A Deal Summary
Date 2012-01-09
Target mexad
Sector Media
Buyer(s) DataXu
Deal Type Add-on Acquisition
Advisor(s) Blue Corporate Finance AG (Financial)

Target

mexad

Cologne, Germany
mexad GmbH is a specialized technology and service provider for auction-based purchasing at all relevant real time bidding (RTB) platforms.

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Buyer(S) 1

Buyer

DataXu

Boston, Massachusetts, United States
Category Company
Sector Information Services
DESCRIPTION

DataXu is a provider of programmatic marketing software for brands and agencies. The DataXu Platform is cloud-based software that leverages data science and machine learning to optimize return on marketing investment.

DEAL STATS #
Overall 1 of 1
Sector: Media M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: Germany M&A 1 of 1
Year: 2012 M&A 1 of 1
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