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M&A Deal Summary

Datawords Acquires Switching-Time

On December 2, 2022, Datawords acquired marketing company Switching-Time

Acquisition Highlights
  • This is Datawords’ 2nd transaction in the Marketing sector.
  • This is Datawords’ 1st transaction in China.

M&A Deal Summary
Date 2022-12-02
Target Switching-Time
Sector Marketing
Buyer(s) Datawords
Deal Type Add-on Acquisition

Target

Switching-Time

Shanghai, China
Switching-Time is an Integrated Communication Agency that works with leading brands in fashion, beauty, luxury, and lifestyle, including LVMH, L'Oréal Group, adidas Group, Hilton Group, Victoria's Secret, Crocs, Uniqlo etc, providing ground-breaking and world-class integrated campaigns with creative strategic planning at its heart, and digital amplification with influence as its soul. Switching-Time was formed in 2012 and is based in Shanghai, China.

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Buyer(S) 1

Buyer

Datawords

Levallois-Perret, France
Category Company
Founded 2000
Sector Digital Media
Revenue 25M EUR (2013)
DESCRIPTION

Datawords is a pioneer of e-Multiculturalism, a discipline that helps to optimize and accelerate the international deployment of digital marketing strategies. Datawords was founded in 2000 and is based in Levallois-Perret, France.

DEAL STATS #
Overall 3 of 3
Sector: Marketing M&A 2 of 2
Type: Add-on Acquisition M&A Deals 3 of 3
Country: China M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-07-10 87 Seconds SA

Brusssels, Belgium

87 Seconds SA is a provider of video content which will be available in 60 languages and many cultural specificities. 87 Seconds is based in Brusssels, Belgium.

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Mergr

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