M&A Deal Summary

Datalogix Holdings Acquires Spire

On March 1, 2014, Datalogix Holdings acquired media company Spire

Acquisition Highlights
  • This is Datalogix Holdings’ 1st transaction in the Media sector.
  • This is Datalogix Holdings’ 1st transaction in the United States.
  • This is Datalogix Holdings’ 1st transaction in Connecticut.

M&A Deal Summary
Date 2014-03-01
Target Spire
Sector Media
Buyer(s) Datalogix Holdings
Deal Type Add-on Acquisition
Advisor(s) Carter Morse & Goodrich (Financial)
Martin (Legal)

Target

Spire

Monroe, Connecticut, United States
Spire LLC is an industry leader in quantitative Shopper Intelligence providing advanced analytics, loyalty card data access and targeted marketing program development and execution to both retailers and manufacturers.

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Buyer(S) 1

Buyer

Datalogix Holdings

Westminster, Colorado, United States
Category Company
Founded 2002
Sector Internet Software and Services
DESCRIPTION

Datalogix connects offline purchasing data to digital media to improve audience targeting and measure sales impact. Datalogix aggregates and provides insights on over $2 trillion in consumer spending to deliver purchase-based targeting and drive more sales.

DEAL STATS #
Overall 1 of 1
Sector (Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
State (Connecticut) 1 of 1
Country (United States) 1 of 1
Year (2014) 1 of 1
Mergr

Product

Company

Legal