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  5. DataCamp Acquires Optima

M&A Deal Summary

DataCamp Acquires Optima

On November 12, 2025, DataCamp acquired education company Optima

Acquisition Highlights
  • This is DataCamp’s 1st transaction in the Education sector.
  • This is DataCamp’s 1st transaction in United Arab Emirates.

M&A Deal Summary
Date 2025-11-12
Target Optima
Sector Education
Buyer(s) DataCamp
Deal Type Add-on Acquisition

Target

Optima

Dubai, United Arab Emirates
Optima is an online learning platform designed to help professionals acquire data and AI skills through adaptive, personalized education experiences. The company offers self-paced courses that leverage AI to adjust the pace, explain concepts in context, and provide real-time feedback based on an individual’s knowledge and role. Optima was founded in 2023 and is headquartered in Dubai, United Arab Emirates.

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Buyer(S) 1

Buyer

DataCamp

New York, New York, United States
Category Company
Founded 2013
Sector Education
DESCRIPTION

DataCamp is an online interactive learning platform focused on increasing data fluency for users across all business functions. DataCamp enables managers to strategically embed data fluency across an organization, regardless of size or structure. The company have already educated more than 3.3 million people around the world at more than 1,000 companies such as Uber and REI. DataCamp was founded in 2013 and is based in New York City.

DEAL STATS #
Overall 1 of 1
Sector: Education M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
Country: United Arab Emirates M&A 1 of 1
Year: 2025 M&A 1 of 1
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