M&A Deal Summary

Dalian Wanda Group Co Acquires Infront Sports & Media AG

On February 10, 2015, Dalian Wanda Group Co acquired marketing company Infront Sports & Media AG from Bridgepoint for 1.1B EUR

Acquisition Highlights
  • This is Dalian Wanda Group Co’s 1st transaction in the Marketing sector.
  • This is Dalian Wanda Group Co’s 3rd largest (disclosed) transaction.
  • This is Dalian Wanda Group Co’s 1st transaction in Switzerland.

M&A Deal Summary

Date 2015-02-10
Target Infront Sports & Media AG
Sector Marketing
Buyer(s) Dalian Wanda Group Co
Sellers(s) Bridgepoint
Deal Type Add-on Acquisition
Deal Value 1.1B EUR
Advisor(s) Homburger (Legal)

Target

Infront Sports & Media AG

Zug, Switzerland
Infront Sports & Media is the second largest sports marketing agency in the world representing over 120 sports rights owners including football federation and clubs, winter sport and 17 world championship events, and delivering 3,300 event days of top class sport around the world.

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Buyer(S) 1

Buyer

Dalian Wanda Group Co

Beijing, China

Category Company
Founded 1988
Sector Real Estate
Revenue 6.3B USD (2013)
DESCRIPTION

Dalian Wanda Group was founded in 1988 and operates in four major industries - commercial property, luxury hotels, culture & tourism, and department stores. In 2013, the company’s assets totaled 380 billion yuan ($62.8 billion), its annual income reached 186.6 billion yuan ($30.8 billion) and net profits exceeded 12.5 billion yuan ($2.06 billion).


DEAL STATS #
Overall 3 of 6
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 2 of 5
Country (Switzerland) 1 of 1
Year (2015) 1 of 2
Size (of disclosed) 3 of 5
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-12-29 99Bill

Shanghai, China

99 Bill is a company focused on providing online payment platform services to facilitate online transactions in China.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-08-26 Ironman

Tampa, Florida, United States

Ironman operates a global endurance sports portfolio with more than 230 triathlon, road running, trail running, cycling and mountain biking events across 57 countries. The iconic IRONMAN® Series of events is the largest participation sports platform in the world. Ironman was formed in 1978 and is based in Tampa, Florida.

Buy $650M

Seller(S) 1

SELLER

Bridgepoint

London, United Kingdom

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1984
PE ASSETS 28.2B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

Bridgepoint is a large European private equity firm that invests in middle-market companies across a broad range of industries with an enterprise value of €200 - €1000 million. Prospective transaction situations include buyouts, buy-ins, growth financings, consolidations, and take privates. The firms invest in the range of €75 - €400 million transaction. Bridgepoint Development Capital specializes in investments in businesses valued up to a €150 million, taking equity stakes of between €10 million and €75 million. General sectors of interest include consumer products and services, retail, financial services, healthcare, media, technology, industrials, and business services. Bridgepoint was formed in 1984 and has offices in London, Frankfurt, Luxembourg, Madrid, Milan, Paris, Stockholm and Warsaw.


DEAL STATS #
Overall 46 of 109
Sector (Marketing) 1 of 1
Type (Add-on Acquisition) 16 of 38
Country (Switzerland) 1 of 1
Year (2015) 1 of 8
Size (of disclosed) 5 of 35
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-09 ASK Central

Herts, United Kingdom

ASK Central operates with ASK and Zizzi are names in the UK casual Italian dining market with about 120 and 90 locations respectively across the UK. ASK restaurants are situated in prime positions with each restaurant generally having a unique design. ASK Central was founded in Herts, United Kingdom.

Buy £250M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-02-23 MVF

London, United Kingdom

MVF is a provider of online customer acquisition and lead generation services to a variety of industry sectors including market research, B2B markets, relocations, education, clean tech and healthcare. The business uses proprietary technology, data driven analytics and in-house digital marketing expertise to provide some of the world's leading brands with high volumes of new customers that generate a strong return on investment. MVF was founded in 2009 and is based in London, United Kingdom.

Buy -