M&A Deal Summary

Cycle Gear Acquires RevZilla Motorsports

On February 11, 2016, Cycle Gear acquired retailer RevZilla Motorsports

Acquisition Highlights
  • This is Cycle Gear’s 1st transaction in the Retail sector.
  • This is Cycle Gear’s 1st transaction in the United States.
  • This is Cycle Gear’s 1st transaction in Pennsylvania.

M&A Deal Summary
Date 2016-02-11
Target RevZilla Motorsports
Sector Retail
Buyer(s) Cycle Gear
Deal Type Add-on Acquisition

Target

RevZilla Motorsports

Philadelphia, Pennsylvania, United States
RevZilla Motorsports LLC is an eCommerce retailer that provides motorcycle enthusiasts with apparel, accessories, and parts.

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Buyer(S) 1

Buyer

Cycle Gear

Benicia, California, United States
Category Company
Founded 1974
Sector Retail
DESCRIPTION

Cycle Gear is an omni-channel retailer of apparel, accessories, and parts dedicated to motorcycle riders and enthusiasts through its equity investments in RevZilla, which operate as independent sister companies. Cycle Gear delivers a best-in-class shopping experience across its footprint of 146 stores in 36 states while RevZilla advances the digital shopping experience through an innovative technology and media platform, digital expertise and award-winning customer service. Cycle Gear was founded in 1974 and is based in Benicia, California.

DEAL STATS #
Overall 1 of 3
Sector (Retail) 1 of 2
Type (Add-on Acquisition) 1 of 3
State (Pennsylvania) 1 of 1
Country (United States) 1 of 3
Year (2016) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-31 J&P Cycles

Anamosa, Iowa, United States

J&P Cycles is an omnichannel retailer of aftermarket products for the American V-Twin rider. The Company primarily sells product via its online channel, as well as three retail outlets in Ormond Beach, Florida, Anamosa, Iowa and Sturgis, North Dakota.

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