Add-on Acquisition • Internet Software and Services

Cycle Gear Acquires Rever Moto

On November 14, 2020, Cycle Gear acquired internet software and services company Rever Moto

Acquisition Context

This is Cycle Gear’s 1st transaction in the Internet Software and Services sector.
This is Cycle Gear’s 3rd transaction in the United States.
This is Cycle Gear’s 1st transaction in Colorado.

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M&A Deal Summary
Date	November 14, 2020
Target	Rever Moto
Sector	Internet Software and Services
Buyer(s)	Cycle Gear
Deal Type	Add-on Acquisition

Target Company

Rever Moto

Eagle, Colorado, United States

Rever Moto connects a global community of power sports enthusiasts through the free REVER app and website to discover the best places to ride or drive, track activities, navigate and share experiences. Pro memberships on REVER include features such as exclusive access to Butler Maps’ road recommendations, custom safety alerts, and more. Rever Moto was formed in 2015 and is based in Eagle, Colorado.

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Buyer Overview 1

Buyer

Cycle Gear

Benicia, California, United States

Category	Company
Founded	1974
Sector	Retail

DESCRIPTION

Cycle Gear is an omni-channel retailer of apparel, accessories, and parts dedicated to motorcycle riders and enthusiasts through its equity investments in RevZilla, which operate as independent sister companies. Cycle Gear delivers a best-in-class shopping experience across its footprint of 146 stores in 36 states while RevZilla advances the digital shopping experience through an innovative technology and media platform, digital expertise and award-winning customer service. Cycle Gear was founded in 1974 and is based in Benicia, California.

Deal Context for Buyer	#
Overall	3 of 3
Sector: Internet Software and Services	1 of 1
Type: Add-on Acquisition	3 of 3
State: Colorado	1 of 1
Country: United States	3 of 3
Year: 2020	2 of 2

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2020-01-31	J&P Cycles Anamosa, Iowa, United States J&P Cycles is an omnichannel retailer of aftermarket products for the American V-Twin rider. The Company primarily sells product via its online channel, as well as three retail outlets in Ormond Beach, Florida, Anamosa, Iowa and Sturgis, North Dakota.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2020-01-31

J&P Cycles

Anamosa, Iowa, United States

J&P Cycles is an omnichannel retailer of aftermarket products for the American V-Twin rider. The Company primarily sells product via its online channel, as well as three retail outlets in Ormond Beach, Florida, Anamosa, Iowa and Sturgis, North Dakota.

Buy

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