M&A Deal Summary

Cycle Gear Acquires J&P Cycles

On January 31, 2020, Cycle Gear acquired retailer J&P Cycles

Acquisition Highlights
  • This is Cycle Gear’s 2nd transaction in the Retail sector.
  • This is Cycle Gear’s 2nd transaction in the United States.
  • This is Cycle Gear’s 1st transaction in Iowa.

M&A Deal Summary
Date 2020-01-31
Target J&P Cycles
Sector Retail
Buyer(s) Cycle Gear
Deal Type Add-on Acquisition

Target

J&P Cycles

Anamosa, Iowa, United States
J&P Cycles is an omnichannel retailer of aftermarket products for the American V-Twin rider. The Company primarily sells product via its online channel, as well as three retail outlets in Ormond Beach, Florida, Anamosa, Iowa and Sturgis, North Dakota.

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Buyer(S) 1

Buyer

Cycle Gear

Benicia, California, United States
Category Company
Founded 1974
Sector Retail
DESCRIPTION

Cycle Gear is an omni-channel retailer of apparel, accessories, and parts dedicated to motorcycle riders and enthusiasts through its equity investments in RevZilla, which operate as independent sister companies. Cycle Gear delivers a best-in-class shopping experience across its footprint of 146 stores in 36 states while RevZilla advances the digital shopping experience through an innovative technology and media platform, digital expertise and award-winning customer service. Cycle Gear was founded in 1974 and is based in Benicia, United States.

DEAL STATS #
Overall 2 of 3
Sector (Retail) 2 of 2
Type (Add-on Acquisition) 2 of 3
State (Iowa) 1 of 1
Country (United States) 2 of 3
Year (2020) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-02-11 RevZilla Motorsports

Philadelphia, Pennsylvania, United States

RevZilla Motorsports LLC is an eCommerce retailer that provides motorcycle enthusiasts with apparel, accessories, and parts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-11-14 Rever Moto

Eagle, Colorado, United States

Rever Moto connects a global community of power sports enthusiasts through the free REVER app and website to discover the best places to ride or drive, track activities, navigate and share experiences. Pro memberships on REVER include features such as exclusive access to Butler Maps’ road recommendations, custom safety alerts, and more. Rever Moto was formed in 2015 and is based in Eagle, Colorado.

Buy -
Mergr

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