M&A Deal Summary

Cxense ASA Acquires Emediate ApS

On November 15, 2013, Cxense ASA acquired digital media company Emediate ApS for 10M USD

Acquisition Highlights
  • This is Cxense ASA’s 1st transaction in the Digital Media sector.
  • This is Cxense ASA’s largest (disclosed) transaction.
  • This is Cxense ASA’s 1st transaction in Denmark.
Investment Fate
  • Emediate ApS was divested to a consortium of strategic buyers in 2017.

M&A Deal Summary
Date 2013-11-15
Target Emediate ApS
Sector Digital Media
Buyer(s) Cxense ASA
Deal Type Add-on Acquisition
Deal Value 10M USD
Advisor(s) Parklane Capital (Financial)

Target

Emediate ApS

Copenhagen, Denmark
Emediate is a provider of ad serving technology in the Nordic region. Web publishers, agencies and advertisers use Emediate’s ad serving solutions to handle online advertising delivery and management for both display, mobile and video ads.

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Buyer(S) 1

Buyer

Cxense ASA

Oslo, Norway
Category Company
Founded 2010
Sector Software
DESCRIPTION

Cxense, a leader in big data analytics, personalized content, and targeted advertising.

DEAL STATS #
Overall 1 of 2
Sector (Digital Media) 1 of 1
Type (Add-on Acquisition) 1 of 1
Country (Denmark) 1 of 1
Year (2013) 1 of 1
Size (of disclosed) 1 of 1
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2017-12-14 Emediate ApS

Copenhagen, Denmark

Emediate is a provider of ad serving technology in the Nordic region. Web publishers, agencies and advertisers use Emediate’s ad serving solutions to handle online advertising delivery and management for both display, mobile and video ads.

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