M&A Deal Summary

Cvent Acquires SignUp4

On May 11, 2015, Cvent acquired software company SignUp4 for 22M USD

Acquisition Highlights
  • This is Cvent’s 2nd transaction in the Software sector.
  • This is Cvent’s largest (disclosed) transaction.
  • This is Cvent’s 5th transaction in the United States.
  • This is Cvent’s 2nd transaction in Georgia.

M&A Deal Summary
Date 2015-05-11
Target SignUp4
Sector Software
Buyer(s) Cvent
Deal Type Add-on Acquisition
Deal Value 22M USD

Target

SignUp4

Atlanta, Georgia, United States
SignUp4 is a meeting planning software provider.

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Buyer(S) 1

Buyer

Cvent

Tysons, Virginia, United States
Category Company
Founded 1999
Sector Internet Software and Services
Revenue 519M USD (2021)
DESCRIPTION
Cvent's corporate headquarters in Tysons, Virginia.
Cvent's corporate headquarters in Tysons, Virginia.

Cvent is a meeting, events, and hospitality technology provider that delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging impactful experiences. The Company's suite of products automates and simplifies the event management lifecycle and maximizes the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Its solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. Cvent was formed in 1999 and is based in Tysons, Virginia.

DEAL STATS #
Overall 5 of 15
Sector (Software) 2 of 4
Type (Add-on Acquisition) 5 of 13
State (Georgia) 2 of 2
Country (United States) 5 of 14
Year (2015) 2 of 2
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2015-01-07 Elite Meetings International

Santa Barbara, California, United States

Elite Meetings International (EMI) is a hospitality marketing company. EMI’s online venue-sourcing tools for meeting planners include EliteMeetings.com and SpeedRFP.com.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2015-12-07 CrowdTorch

Austin, Texas, United States

CrowdTorch is a mobile applications primarily for consumer events, such as festivals, concerts and sporting events.

Sell -
Mergr

Product

Company

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