M&A Deal Summary

Cvent Acquires ON24

On December 30, 2025, Cvent acquired internet software and services company ON24 for 400M USD

Acquisition Highlights
  • This is Cvent’s 10th transaction in the Internet Software and Services sector.
  • This is Cvent’s largest (disclosed) transaction.
  • This is Cvent’s 17th transaction in the United States.
  • This is Cvent’s 6th transaction in California.

M&A Deal Summary

Date 2025-12-30
Target ON24
Sector Internet Software and Services
Buyer(s) Cvent
Deal Type Add-on Acquisition
Deal Value 400M USD
Advisor(s) Goldman Sachs (Financial)
DLA Piper (Legal)

Target

ON24

San Francisco, California, United States
ON24 provides a cloud-based digital experience platform that enables businesses to convert customer engagement into revenue through interactive webinar experiences, virtual event experiences, and multimedia content experiences. ON24 was formed in 1998 and is based in San Francisco, California.

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Buyer(S) 1

Buyer

Cvent

Tysons, Virginia, United States

Category Company
Founded 1999
Sector Internet Software and Services
Revenue 519M USD (2021)
DESCRIPTION
Cvent's corporate headquarters in Tysons, Virginia.
Cvent's corporate headquarters in Tysons, Virginia.

Cvent is a meeting, events, and hospitality technology provider that delivers a comprehensive event marketing and management platform and offers a global marketplace where event professionals collaborate with venues to create engaging impactful experiences. The Company's suite of products automates and simplifies the event management lifecycle and maximizes the impact of in-person, virtual, and hybrid events. Hotels and venues use Cvent’s supplier and venue solutions to win more group and corporate travel business through Cvent’s sourcing platforms. Its solutions optimize the event management value chain and have enabled clients around the world to manage millions of meetings and events. Cvent was formed in 1999 and is based in Tysons, Virginia.


DEAL STATS #
Overall 18 of 18
Sector: Internet Software and Services M&A 10 of 10
Type: Add-on Acquisition M&A Deals 16 of 16
State: California M&A 6 of 6
Country: United States M&A 17 of 17
Year: 2025 M&A 3 of 3
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-12-15 Goldcast

Boston, Massachusetts, United States

Goldcast is a software company that offers an AI-powered B2B video content and virtual events platform designed to help marketers create, host, repurpose, and distribute video-centric experiences that support audience engagement and drive revenue. Goldcast is based in Boston, Massachusetts.

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