M&A Deal Summary

CVC Capital Partners and CDPQ Acquire Plus Company

On August 1, 2021, private equity firm CVC Capital Partners and asset manager CDPQ acquired marketing company Plus Company

Acquisition Highlights
  • This is CVC Capital Partners’ 6th and CDPQ’s 1st transaction in the Marketing sector.
  • This is CVC Capital Partners’ 3rd and CDPQ’s 33rd transaction in Canada.
  • This is CVC Capital Partners’ 1st and CDPQ’s 31st transaction in Quebec.

M&A Deal Summary

Date 2021-08-01
Target Plus Company
Sector Marketing
Buyer(s) CVC Capital Partners
CDPQ
Deal Type Buyout (LBO, MBO, MBI)

Target

Plus Company

Québec, Quebec, Canada
Plus Company offers a broad range of marketing services, award-winning creative ideas, deep digital expertise, and a global footprint. Plus Company was founded in 2021 and is based in Québec City.

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Buyer(S) 2

Buyer

CVC Capital Partners

Luxembourg, Luxembourg

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1981
PE ASSETS 177.0B EUR
Size Mega
Type Sector Agnostic
DESCRIPTION

CVC Capital Partners is a global private equity firm focused on investments in large companies located in Europe, North America, and Asia. CVC looks for opportunities with stable cash flows and talented management, and will consider businesses in a variety of industries. Target sectors include textiles, industrial products, waste management, building materials, energy/utilities, business services, financial services, distribution, healthcare, media, semiconductors, and gaming. CVC can handle transactions valued from €200 million to €10 billion. CVC Capital Partners was formed in 1981 and is based in Luxembourg.


DEAL STATS #
Overall 286 of 323
Sector (Marketing) 6 of 6
Type (Buyout (LBO, MBO, MBI)) 112 of 122
State (Quebec) 1 of 1
Country (Canada) 3 of 3
Year (2021) 23 of 35
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-27 Worldwide Express

Dallas, Texas, United States

Worldwide Express is a provider of third-party logistics services, including small parcel, LTL, FTL, and air freight shipping services to small and medium-sized businesses through a national presence of company-owned and franchise locations. Worldwide Express was established in 1995 and is based in Dallas, Texas.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-02 Sonae MC

Matosinhos, Portugal

Sonae MC is a food retailer, operating over 600 stores across the country and becoming the country's online grocery channel. It operates under the Continente brand for its different food retail formats and also operates a range of activities in adjacent segments like para-pharmacy, coffee shops and beauty care. Sonae MC was founded in 1985 and is based in Matosinhos, Portugal.

Buy -
Buyer

CDPQ

Investor Investor Investor Investor Investor


Category Asset Manager
Founded 1965
PE ASSETS 80.0B CAD
Size Mega
Type Sector Agnostic
DESCRIPTION

CDPQ is a global asset management firm focused on a variety of investing strategies including fixed income, real estate, infrastructure, private equity, venture capital, and public equities. Within private equity, CDPQ looks to acquire significant minority stakes in businesses operating in a variety of sectors and seeks to commit $250 million to $1 billion per transaction. CDPQ was established in 1965 and is headquartered in Montreal, Quebec.


DEAL STATS #
Overall 75 of 103
Sector (Marketing) 1 of 1
Type (Buyout (LBO, MBO, MBI)) 5 of 6
State (Quebec) 31 of 44
Country (Canada) 33 of 47
Year (2021) 3 of 12
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-07-22 Zevia

Los Angeles, California, United States

Zevia is a provider of naturally sweetened, GMO-free, zero-calorie beverages. Zevia is available in fifteen flavors, and is sweetened with Stevia. Zevia is based in Los Angeles, California.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2021-08-04 ApplyBoard

Kitchener, Ontario, Canada

ApplyBoard is an online platform that empowers students around the world to access top quality education. ApplyBoard was founded in 2015 and is based in Kitchener, Ontario.

Buy -