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  5. Curion Acquires PVR Research

M&A Deal Summary

Curion Acquires PVR Research

On December 4, 2020, Curion acquired marketing company PVR Research

Acquisition Highlights
  • This is Curion’s 1st transaction in the Marketing sector.
  • This is Curion’s 1st transaction in the United States.
  • This is Curion’s 1st transaction in Georgia.

M&A Deal Summary
Date 2020-12-04
Target PVR Research
Sector Marketing
Buyer(s) Curion
Deal Type Add-on Acquisition

Target

PVR Research

Duluth, Georgia, United States
PVR Research is a field service marketing research firm. PVR Research is based in Duluth, Georgia.

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Buyer(S) 1

Buyer

Curion

Deerfield, Illinois, United States
Category Company
Sector Information Services
DESCRIPTION

Curion is a data-driven consumer insights firm specializing in full-service qualitative, quantitative, and sensory research for brands. The company provides comprehensive insights on products and consumers for many prominent brands to help them develop and optimize products. Curion is based in Deerfield, Illinois.

DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Georgia M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2020 M&A 1 of 1
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