Investment Summary

CULT Capital Invests In Lawless

On December 16, 2019, growth capital firm CULT Capital invested in consumer products company Lawless

Investment Highlights
  • This is CULT Capital’s 3rd transaction in the Consumer Products sector.
  • This is CULT Capital’s 4th transaction in the United States.
  • This is CULT Capital’s 2nd transaction in California.

Investment Summary

Date 2019-12-16
Target Lawless
Sector Consumer Products
Investor(s) CULT Capital
Deal Type Growth Capital

Target

Lawless

Los Angeles, California, United States
Lawless is a clean color cosmetics brand that offers clean color cosmetics focused on high-impact, full-coverage products. It preserves the luxe and sexiness of an artistry brand while allowing the customer to maintain a clean, wellness focused lifestyle. The Company's products are now sold through all Sephora doors, Sephora.com as well as the Lawless website. Lawless is based in Los Angeles, California.

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Investor(S) 1

DESCRIPTION

JMK Consumer makes growth equity investments in and provides support to high-growth consumer companies with cult-like followings. The Firm focuses on the areas of beauty & personal care, food, beverage, household, pet, lifestyle (apparel, accessories and leisure products), and restaurants. JMK targets companies with at least $2 million of annual revenues and seeking from $2 to $10 million of growth capital. JMK Consumer Growth Partners was established in 2013 and is headquartered in New York City.


DEAL STATS #
Overall 4 of 4
Sector: Consumer Products M&A 3 of 3
Type: Growth Capital M&A Deals 3 of 3
State: California M&A 2 of 2
Country: United States M&A 4 of 4
Year: 2019 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-10-29 Babo Botanicals

Scarsdale, New York, United States

Babo Botanicals LLC is a provider of natural personal care products for the whole family. Babo Botanicals provides conditioners, bath products, lotions, soaps, diaper creams, sunscreens, shampoos, and washes. Babo Botanicals LLC was founded in 2008 and is based in Scarsdale, New York.

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