Merger • Digital Media

Cue Group Acquires Winner Information Technology Co.

On March 20, 2018, Cue Group acquired digital media company Winner Information Technology Co.

Acquisition Context
  • This is Cue Group’s 4th transaction in the Digital Media sector.
  • This is Cue Group’s 4th transaction in China.

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M&A Deal Summary

Date March 20, 2018
Target Winner Information Technology Co.
Sector Digital Media
Buyer(s) Cue Group
Deal Type Merger

Target Company

Winner Information Technology Co.

Shanghai, China
Winner Information Technology Co. Ltd. is a market SSP and No.1 commercial WiFi traffic operator in China that provides data collection and big data analytics to deliver a unique marketing network.
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Buyer Overview 1

Buyer

Cue Group

Shanghai, China

Category Company
Founded 2018
Sector Marketing
DESCRIPTION

Cue Group is a one-stop digital marketing company for the Chinese market. Cue is a differentiated approach to digital marketing with increased scale, greater technological resources, and new integration capabilities to deliver for customers a full suite of digital marketing solutions. Cue clients include leading consumer brands, financial institutions, online game companies, and internet service providers. Cue Group was founded in 2018 and is based in Shanghai, China.


Deal Context for Buyer #
Overall 4 of 4
Sector: Digital Media 4 of 4
Type: Merger 4 of 4
Country: China 4 of 4
Year: 2018 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-20 Qixin Interactive Technology Co.

Beijing, China

Qixin Interactive Technology Co. Ltd. is a digital ad agency, which focuses on providing full-stop media solutions including search engine optimization, APP distribution, feed ad, and other services.

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