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M&A Deal Summary

Cue Group Acquires Win Public Relations

On March 20, 2018, Cue Group acquired digital media company Win Public Relations

Acquisition Highlights
  • This is Cue Group’s 4th transaction in the Digital Media sector.
  • This is Cue Group’s 4th transaction in China.

M&A Deal Summary
Date 2018-03-20
Target Win Public Relations
Sector Digital Media
Buyer(s) Cue Group
Deal Type Merger

Target

Win Public Relations

Shanghai, China
Win Public Relations is a brand management company with deep experience serving leading life-style, luxury, consumer goods, and beauty brands clients across China.

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Buyer(S) 1

Buyer

Cue Group

Shanghai, China
Category Company
Founded 2018
Sector Marketing
DESCRIPTION

Cue Group is a one-stop digital marketing company for the Chinese market. Cue is a differentiated approach to digital marketing with increased scale, greater technological resources, and new integration capabilities to deliver for customers a full suite of digital marketing solutions. Cue clients include leading consumer brands, financial institutions, online game companies, and internet service providers. Cue Group was founded in 2018 and is based in Shanghai, China.

DEAL STATS #
Overall 4 of 4
Sector: Digital Media M&A 4 of 4
Type: Merger M&A Deals 4 of 4
Country: China M&A 4 of 4
Year: 2018 M&A 4 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2018-03-20 Qixin Interactive Technology Co.

Beijing, China

Qixin Interactive Technology Co. Ltd. is a digital ad agency, which focuses on providing full-stop media solutions including search engine optimization, APP distribution, feed ad, and other services.

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