M&A Deal Summary

CSS Industries Acquires Simplicity Creative Group

On November 3, 2017, CSS Industries acquired consumer products company Simplicity Creative Group from Wilton Brands for 64M USD

Acquisition Highlights
  • This is CSS Industries’ 4th transaction in the Consumer Products sector.
  • This is CSS Industries’ 2nd largest (disclosed) transaction.
  • This is CSS Industries’ 5th transaction in the United States.
  • This is CSS Industries’ 2nd transaction in Tennessee.

M&A Deal Summary
Date 2017-11-03
Target Simplicity Creative Group
Sector Consumer Products
Buyer(s) CSS Industries
Sellers(s) Wilton Brands
Deal Type Divestiture
Deal Value 64M USD
Advisor(s) D.A. Davidson (Financial)

Target

Simplicity Creative Group

Antioch, Tennessee, United States
Simplicity Creative Group, Inc. is a provider of home sewing patterns, decorative trims, knitting and crocheting tools, needle arts and kids’ crafts products under the Simplicity®, Wrights®, Boye®, Dimensions®, and Perler® brand names. Simplicity’s products are sold to mass-market retailers, specialty fabric and craft chains, wholesale distributors and online customers.

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Buyer(S) 1

Buyer

CSS Industries

Plymouth Meeting, Pennsylvania, United States
Category Company
Founded 1923
Sector Consumer Products
Revenue 382M USD (2019)
DESCRIPTION

CSS Industries, Inc. is a consumer products company primarily engaged in the design, manufacture, procurement, distribution, and sale of all occasion and seasonal social expression products, principally to mass-market retailers. These all occasion and seasonal products include decorative ribbons and bows, classroom exchange Valentines, infant products, journals, buttons, boxed greeting cards, gift tags, gift card holders, gift bags, gift wrap, decorations, floral accessories, craft and educational products, Easter egg dyes and novelties, memory books, scrapbooks, stickers, stationery, and other items that commemorate life’s celebrations. CSS Industries was founded in 1923 and is based in Plymouth Meeting, Pennsylvania.

DEAL STATS #
Overall 5 of 5
Sector (Consumer Products) 4 of 4
Type (Divestiture) 1 of 1
State (Tennessee) 2 of 2
Country (United States) 5 of 5
Year (2017) 1 of 1
Size (of disclosed) 2 of 4
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-12-13 The McCall Pattern

New York, New York, United States

The McCall Pattern Co., Inc. is a designer, manufacturer, and sells sewing patterns under the McCall’s®, Butterick®, Kwik Sew® and Vogue Patterns® brand names. The McCall Pattern Co., Inc. was founded in 1870 and is based in New York, New York.

Buy $14M

Seller(S) 1

SELLER

Wilton Brands

Woodridge, Illinois, United States
Category Company
Founded 1978
Sector Consumer Products
DESCRIPTION

Wilton Brands LLC is a manufacturer of crafts products to U.S. Crafts Industry.

DEAL STATS #
Overall 2 of 2
Sector (Consumer Products) 2 of 2
Type (Divestiture) 2 of 2
State (Tennessee) 1 of 1
Country (United States) 2 of 2
Year (2017) 1 of 1
Size (of disclosed) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2016-10-06 Wilton Brands - Copco Product Line

Woodridge, Illinois, United States

Wilton Brands LLC - Copco Product Line is a wide variety of thermal and hydration beverageware, tea kettles and kitchen organization products.

Sell -
Mergr

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