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  5. Crownpeak Acquires Attraqt Group

M&A Deal Summary

Crownpeak Acquires Attraqt Group

On September 29, 2022, Crownpeak acquired internet software and services company Attraqt Group from Azini Capital Partners

Acquisition Highlights
  • This is Crownpeak’s 3rd transaction in the Internet Software and Services sector.
  • This is Crownpeak’s 1st transaction in the United Kingdom.

M&A Deal Summary
Date 2022-09-29
Target Attraqt Group
Sector Internet Software and Services
Buyer(s) Crownpeak
Sellers(s) Azini Capital Partners
Deal Type Add-on Acquisition

Target

Attraqt Group

London, United Kingdom
Attraqt provides visual merchandising and searches services to online retailers through a cloud-based Software as a Service (SaaS) platform. The company was created to help retailers replicate traditional merchandising techniques online and now powers the merchandising functions of over 100 of the world's leading retailers including Superdry and boohoo.com. Attraqt Group was incorporated in 2000 and is headquartered in London, United Kingdom.

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Buyer(S) 1

Buyer

Crownpeak

Denver, Colorado, United States
Category Company
Founded 2001
Sector Internet Software and Services
DESCRIPTION

Crownpeak is a provider of a cloud-first Digital Experience Management (DXM) platform. The Company offers tools for content management, product discovery, web personalization, accessibility and digital-quality management helping large enterprises manage and optimize websites, e-commerce, and other digital touchpoints. Crownpeak was founded in 2001 and is based in Denver, Colorado.

DEAL STATS #
Overall 3 of 3
Sector: Internet Software and Services M&A 3 of 3
Type: Add-on Acquisition M&A Deals 2 of 2
Country: United Kingdom M&A 1 of 1
Year: 2022 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-03-19 e-Spirit

Dortmund, Germany

e-Spirit’s SaaS-based FirstSpirit Digital Experience Platform helps businesses engage customers and increase revenue with rapid execution of personalized, content-rich digital experiences anytime, anywhere. e-Spirit was founded in 1999 and is based in Dortmund, Germany.

Buy -

Seller(S) 1

SELLER

Azini Capital Partners

Investor

Category Secondary Investor
Founded 2004
Size Small
Type Sector Agnostic
DESCRIPTION

Azini Capital Partners LLP is a private investment group focused acquiring secondary interests in growth-oriented companies. The Firm looks to acquire minority positions (> 15%) in companies with at least $10 million in revenue. The Firm prefers acquiring interests in tech-oriented or tech-enabled companies. Azini Capital was established in 2004 and is based in London.

DEAL STATS #
Overall 20 of 21
Sector: Internet Software and Services M&A 5 of 5
Type: Add-on Acquisition M&A Deals 17 of 18
Country: United Kingdom M&A 10 of 11
Year: 2022 M&A 2 of 3
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-07-01 Bolero

Walton-on-Thames, United Kingdom

Bolero is a cloud-based platform that provides a way to optimize complex international trade chains. Bolero was formed in 1998 and is based in Walton-on-Thames, United Kingdom.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-11-16 Keronite

Haverhill, United Kingdom

Keronite is a provider of Plasma Electrolytic Oxidation (PEO) surface treatment applications offering corrosion protection, wear resistance, thermal protection and electrical insulation for the defense, commercial aerospace and industrial vehicle markets, and also in semiconductor manufacturing. Keronite was founded in 2000 and is based in Haverhill, United Kingdom.

Sell $35M
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