M&A Deal Summary

Crown Crafts Infant Products Acquires Baby Boom

On July 22, 2024, Crown Crafts Infant Products acquired consumer products company Baby Boom for 18M USD

Acquisition Highlights
  • This is Crown Crafts Infant Products’ 3rd transaction in the Consumer Products sector.
  • This is Crown Crafts Infant Products’ largest (disclosed) transaction.
  • This is Crown Crafts Infant Products’ 3rd transaction in the United States.
  • This is Crown Crafts Infant Products’ 1st transaction in New Jersey.

M&A Deal Summary
Date 2024-07-22
Target Baby Boom
Sector Consumer Products
Buyer(s) Crown Crafts Infant Products
Deal Type Add-on Acquisition
Deal Value 18M USD
Advisor(s) Sills Cummis & Gross (Legal)

Target

Baby Boom

Newark, New Jersey, United States
Baby Boom is a consumer products company specializing in women's handbags, housewares, and baby. Baby Boom was founded in 1976 and is based in Newark, New Jersey.

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Buyer(S) 1

Buyer

Crown Crafts Infant Products

Compton, California, United States
Category Company
Sector Consumer Products
DESCRIPTION

Crown Crafts Infant Products, Inc. is a designer, marketer and distributes infant and juvenile consumer products, including bedding, blankets, bibs, bath and accessories and luxury hand-woven home decor.

DEAL STATS #
Overall 3 of 3
Sector (Consumer Products) 3 of 3
Type (Add-on Acquisition) 3 of 3
State (New Jersey) 1 of 1
Country (United States) 3 of 3
Year (2024) 1 of 1
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-08-04 Carousel Designs

Douglasville, Georgia, United States

Carousel Designs LLC is a manufacturer and online retailer of premium infant, toddler/kids’ bedding and nursery décor, specializes in original and custom-designed baby bedding sold directly to consumers through its babybedding.com website. The site allows consumers to choose from among more than 100 distinctive baby bedding collections, or create their own customized products using the exclusive Nursery Designer® tool.

Buy $9M
Mergr

Product

Company

Legal