Add-on Acquisition • Internet Software and Services

Crowd Mobile Acquires Track Concepts B.V.

On June 10, 2015, Crowd Mobile acquired internet software and services company Track Concepts B.V. for 27M AUD

Acquisition Context

This is Crowd Mobile’s 2nd transaction in the Internet Software and Services sector.
This is Crowd Mobile’s largest (disclosed) transaction.
This is Crowd Mobile’s 1st transaction in the Netherlands.

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M&A Deal Summary
Date	June 10, 2015
Target	Track Concepts B.V.
Sector	Internet Software and Services
Buyer(s)	Crowd Mobile
Deal Type	Add-on Acquisition
Deal Value	27M AUD

Target Company

Track Concepts B.V.

Amsterdam, Netherlands

Track Concepts B.V. is a provider of mobile payment network, acquisition and content distribution services.

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Buyer Overview 1

Buyer

Crowd Mobile

Melbourne, Australia

Category	Company
Sector	Internet Software and Services

DESCRIPTION

Crowd Mobile Ltd. is a provider of mobile entertainment applications.

Deal Context for Buyer	#
Overall	2 of 2
Sector: Internet Software and Services	2 of 2
Type: Add-on Acquisition	2 of 2
Country: Netherlands	1 of 1
Year: 2015	2 of 2
Size (of disclosed)	1 of 1

PREVIOUS DEAL

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DATE

TARGET

DEAL TYPE

VALUE

2015-01-22

Kiss Hugs

China

Kiss Hugs is a social networking platform for finding friends and love matches.

Buy

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