M&A Deal Summary

Crossmark Acquires Promo Works

On November 4, 2013, Crossmark acquired marketing company Promo Works from Eos

Acquisition Highlights
  • This is Crossmark’s 1st transaction in the Marketing sector.
  • This is Crossmark’s 1st transaction in the United States.
  • This is Crossmark’s 1st transaction in Illinois.

M&A Deal Summary

Date 2013-11-04
Target Promo Works
Sector Marketing
Buyer(s) Crossmark
Sellers(s) Eos
Deal Type Add-on Acquisition
Advisor(s) CG Sawaya Partners (Financial)

Target

Promo Works

Schaumburg, Illinois, United States
PromoWorks offers unique strategies that enhance the retail experience through customized shopper engagement and product sampling/demonstration events.

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Buyer(S) 1

Buyer

Crossmark

Plano, Texas, United States

Category Company
Founded 1905
Sector Marketing
DESCRIPTION

Crossmark specializes in sales, merchandising, and in-store marketing spans the grocery, mass, club, drug, dollar, convenience store, consumer electronics and specialty channels. Crossmark was founded in 1905 and is based in Plano, Texas.


DEAL STATS #
Overall 1 of 1
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Illinois M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2013 M&A 1 of 1

Seller(S) 1

SELLER

Eos

New York, New York, United States

Category Asset Manager
Founded 1994
PE ASSETS 1.5B USD
Size Large
Type Sector Agnostic
DESCRIPTION

Eos is an investment firm with strategies covering private equity, public equity, and credit markets. The Firm targets businesses generating sales of $25 to $500 million and EBITDA of $5 to $50 million. Eos invests in businesses under-going ownership changes, divestitures, management buyouts or and recapitalizations. The Firm invests up to $100 million per transaction. Target sectors include business/outsourced services, alternative media/marketing, healthcare services, transportation/logistics, infrastructure/environmental services, energy, and financial services. Eos was formed in 1994 and is based in New York City.


DEAL STATS #
Overall 16 of 25
Sector: Marketing M&A 1 of 1
Type: Add-on Acquisition M&A Deals 2 of 6
State: Illinois M&A 2 of 2
Country: United States M&A 16 of 25
Year: 2013 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2013-10-28 Residential Mortgage Services

South Portland, Maine, United States

Residential Mortgage Services is an independent, privately held, and direct lender of residential mortgage products and RMS loan officers have direct access to a full spectrum of integrated loan processing, underwriting, and direct lending services all under one roof.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2013-12-19 RCG Global Services

Iselin, New Jersey, United States

RCG Global Services provides end-to-end digital transformation and managed services via its U.S., Philippines, and India-based workforce that serves customers in the financial and insurance services, consumer, and healthcare sectors. RCG Global Services was founded in 1974 and is based in Iselin, New Jersey.

Buy -