M&A Deal Summary

CriticalPoint Acquires Pura Vida Bracelets

On June 24, 2025, CriticalPoint acquired consumer products company Pura Vida Bracelets from Vera Bradley

Acquisition Highlights
  • This is CriticalPoint’s 1st transaction in the Consumer Products sector.
  • This is CriticalPoint’s 1st transaction in the United States.
  • This is CriticalPoint’s 1st transaction in California.

M&A Deal Summary

Date 2025-06-24
Target Pura Vida Bracelets
Sector Consumer Products
Buyer(s) CriticalPoint
Sellers(s) Vera Bradley
Deal Type Divestiture

Target

Pura Vida Bracelets

La Jolla, California, United States
Pura Vida Bracelets is a manufacturer of jewelry, accessories, and apparel. Pura Vida Bracelets was founded in 2010 and is based in La Jolla, California.

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Buyer(S) 1

Buyer

CriticalPoint

Gaithersburg, Maryland, United States

Category Company
Sector Education
DESCRIPTION

CriticalPoint LLC is a provider of training programs and educational offerings focused on sterile and non-sterile compounding. Their offerings include eLearning, live training, Standard Operating Procedures (SOPs) and online gap analysis tools. CriticalPoint is based in Gaithersburg, Maryland.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1

Seller(S) 1

SELLER

Vera Bradley

Roanoke, Indiana, United States

Category Company
Founded 1982
Sector Consumer Products
Employees1,725
Revenue 471M USD (2024)
DESCRIPTION

Vera Bradley is a manufacturer of handbags, luggage and fashion and home accessories. Vera Bradley was founded in 1982 and is based in Roanoke, Indiana.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Divestiture M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1