M&A Deal Summary

Critical Mix Acquires UBMobile

On June 19, 2018, Critical Mix acquired internet software and services company UBMobile from Reimagine Holdings Group

Acquisition Highlights
  • This is Critical Mix’s 1st transaction in the Internet Software and Services sector.
  • This is Critical Mix’s 1st transaction in the United States.
  • This is Critical Mix’s 1st transaction in California.

M&A Deal Summary

Date 2018-06-19
Target UBMobile
Sector Internet Software and Services
Buyer(s) Critical Mix
Sellers(s) Reimagine Holdings Group
Deal Type Add-on Acquisition

Target

UBMobile

San Anselmo, California, United States
UBMobile, Inc. is a cloud-based consumer engagement and insights company. UBMobile is based in San Anselmo, California.

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Buyer(S) 1

Buyer

Critical Mix

Westport, Connecticut, United States

Category Company
Sector Business Services
DESCRIPTION

Critical Mix provides global sampling and data collection services to the market research industry. Critical Mix is based in Westport, Connecticut.


DEAL STATS #
Overall 1 of 1
Sector: Internet Software and Services M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: California M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2018 M&A 1 of 1

Seller(S) 1

DESCRIPTION

Reimagine Holdings is a specialist holding firm that acquires, operates and grows technology enabled consumer insights and marketing services companies. Reimagine will consider established and emerging companies across North America, Europe, and Australia. Specific areas of interest include data collection, survey software, data analytics/visualization, mobile/geo-location, and social analytics. Reimagine Holdings was formed in 2011 and is headquartered in New Canaan, Connecticut.


DEAL STATS #
Overall 1 of 4
Sector: Internet Software and Services M&A 1 of 2
Type: Add-on Acquisition M&A Deals 1 of 3
State: California M&A 1 of 1
Country: United States M&A 1 of 4
Year: 2018 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-01-26 MarketSight

Newton, Massachusetts, United States

MarketSight LLC is a provider of data reporting and analysis tools for marketers and researchers to collaborate and create informed business decisions. Its impressive client base spans across a variety of industries and includes many leading consumer brands, insights, and consulting firms. MarketSight was founded in 2006 and is based in Newton, Massachusetts.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2019-01-22 Critical Mix

Westport, Connecticut, United States

Critical Mix provides global sampling and data collection services to the market research industry. Critical Mix is based in Westport, Connecticut.

Sell -