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M&A Deal Summary

Criteo Acquires IPONWEB

On December 9, 2021, Criteo acquired software company IPONWEB for 380M USD

Acquisition Highlights
  • This is Criteo’s 1st transaction in the Software sector.
  • This is Criteo’s largest (disclosed) transaction.
  • This is Criteo’s 1st transaction in Switzerland.

M&A Deal Summary
Date 2021-12-09
Target IPONWEB
Sector Software
Buyer(s) Criteo
Deal Type Add-on Acquisition
Deal Value 380M USD
Advisor(s) Fieldfisher (Legal)

Target

IPONWEB

Zug, Switzerland
IPONWEB is an AdTech company, that helps to power an open and diverse advertising ecosystem, building enterprise solutions for media owners, agencies and marketers, and providing media trading infrastructure for the AdTech industry, serving both marketers and media owners in the process. IPONWEB was founded in 2000 and is based in Zug, Switzerland.

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Buyer(S) 1

Buyer

Criteo

Paris, France
Category Company
Founded 2005
Sector Internet Software and Services
Employees3,507
Revenue 1.9B USD (2024)
DESCRIPTION

Criteo is an online display ad retargeting company. Criteo was founded in 2005 and is based in Paris, France.

DEAL STATS #
Overall 8 of 9
Sector: Software M&A 1 of 2
Type: Add-on Acquisition M&A Deals 8 of 9
Country: Switzerland M&A 1 of 1
Year: 2021 M&A 2 of 2
Size (of disclosed) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2021-05-20 Mabaya

Tel Aviv, Israel

Mabaya is a retail media technology company that powers sponsored products and retail media monetization for major eCommerce marketplaces globally. Mabaya was founded in 2014 and is based in Tel Aviv, Israel.

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FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2023-03-07 Brandcrush

South Melbourne, Australia

Brandcrush is an Australia-based company whose platform enables the buying and selling of omnichannel retail media, including offline media channels. The company's platform provides 360° media asset management and activation, ranging from in-store activations such as digital screens, point-of-sale displays, and sampling to out-of-store activations like inbox sampling and inserts, and online activations such as digital circulars, email, and social. Brandcrush is based in South Melbourne.

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