Investment Summary

Crest Rock Partners Invests In Unbounce

On June 17, 2020, private equity firm Crest Rock Partners invested in marketing company Unbounce

Investment Highlights
  • This is Crest Rock Partners’ 1st transaction in the Marketing sector.
  • This is Crest Rock Partners’ 1st transaction in Canada.
  • This is Crest Rock Partners’ 1st transaction in British Columbia.

Investment Summary
Date 2020-06-17
Target Unbounce
Sector Marketing
Investor(s) Crest Rock Partners
Deal Type Growth Capital

Target

Unbounce

St. Vancouver, British Columbia, Canada
Unbounce is a provider of conversion optimization tools and technology for marketers that help small and mid-size businesses (“SMBs”) optimize conversions and accelerate growth. Unbounce was formed in 2009 and is based in St. Vancouver, British Columbia.

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Investor(S) 1

Investor

Crest Rock Partners

Investor Investor Investor Investor

Category Private Equity Firm
Founded 2019
Size Small
Type Sector Agnostic
DESCRIPTION

Crest Rock Partners is a private equity firm that looks to acquire and invest in businesses that can benefit from an operationally focused investor. The Firm will consider a variety of investment situations including corporate divestitures, companies in transition, buyouts, recapitalizations, and growth capital financings. Crest Rock can invest across the capital structure and seeks to commit $15 to $60 million per investment. Sectors of interest include software, technology, business services, manufacturing, and industrial. Crest Rock Partners was formed in 2019 and is headquartered in Denver, Colorado.

DEAL STATS #
Overall 2 of 9
Sector (Marketing) 1 of 1
Type (Growth Capital) 1 of 4
State (British Columbia) 1 of 1
Country (Canada) 1 of 1
Year (2020) 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2014-11-21 Specialty Pipe & Tube

Mineral Ridge, Ohio, United States

Specialty Pipe & Tube is a distributor of hot finish, seamless, carbon steel pipe and tubing, with an emphasis on large outside diameters and exceptionally heavy wall thicknesses. Specialty Pipe & Tube was founded in 1964 and is based in Mineral Ridge, Ohio.

Buy $32M
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2020-12-01 Lumin8 Transportation Technologies

Arvada, Colorado, United States

Lumin8 Transportation Technologies is a provider of traffic and intelligent transportation systems (“ITS”) services and technology. Lumin8 Transportation Technologies was founded in 2020 and is based in Arvada, Colorado.

Buy -
Mergr

Product

Company

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