Investment Summary

Crest Rock Partners Invests In Unbounce

On June 17, 2020, private equity firm Crest Rock Partners invested in marketing company Unbounce

Investment Highlights
  • This is Crest Rock Partners’ 1st transaction in the Marketing sector.
  • This is Crest Rock Partners’ 1st transaction in Canada.
  • This is Crest Rock Partners’ 1st transaction in British Columbia.

Investment Summary

Date 2020-06-17
Target Unbounce
Sector Marketing
Investor(s) Crest Rock Partners
Deal Type Growth Capital

Target

Unbounce

St. Vancouver, British Columbia, Canada
Unbounce is a provider of conversion optimization tools and technology for marketers that help small and mid-size businesses (“SMBs”) optimize conversions and accelerate growth. Unbounce was formed in 2009 and is based in St. Vancouver, British Columbia.

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Investor(S) 1

DESCRIPTION

Crest Rock Partners is a private equity firm that looks to acquire and invest in businesses that can benefit from an operationally focused investor. The Firm will consider a variety of investment situations including corporate divestitures, companies in transition, buyouts, recapitalizations, and growth capital financings. Crest Rock can invest across the capital structure and seeks to commit $15 to $60 million per investment. Sectors of interest include software, technology, business services, manufacturing, and industrial. Crest Rock Partners was formed in 2019 and is headquartered in Denver, Colorado.


DEAL STATS #
Overall 2 of 9
Sector (Marketing) 1 of 1
Type (Growth Capital) 1 of 4
State (British Columbia) 1 of 1
Country (Canada) 1 of 1
Year (2020) 1 of 2
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