M&A Deal Summary

Creative Planning Acquires Marshall Financial Group

On December 9, 2025, Creative Planning acquired financial services company Marshall Financial Group

Acquisition Highlights
  • This is Creative Planning’s 27th transaction in the Financial Services sector.
  • This is Creative Planning’s 43rd transaction in the United States.
  • This is Creative Planning’s 2nd transaction in Maryland.

M&A Deal Summary

Date 2025-12-09
Target Marshall Financial Group
Sector Financial Services
Buyer(s) Creative Planning
Deal Type Add-on Acquisition
Advisor(s) DeVoe & Company (Financial)
Kleinbard (Legal)

Target

Marshall Financial Group

Hunt Valley, Maryland, United States
Marshall Financial Group is an investment-advisory and financial-planning firm that provides personalised financial planning, investment management, and wealth-management services to individuals and families. Marshall Financial Group is based in Hunt Valley, Maryland.

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Buyer(S) 1

Buyer

Creative Planning

Overland Park, Kansas, United States

Category Company
Sector Financial Services
DESCRIPTION

Creative Planning is an independent wealth management firm that provides a financial planning led investment management approach, retirement planning, estate planning, trust services, tax advice and family office services for individuals as well as 401(k) and institutional money management. Creative Planning is based in Overland Park, Kansas.


DEAL STATS #
Overall 43 of 43
Sector: Financial Services M&A 27 of 27
Type: Add-on Acquisition M&A Deals 39 of 39
State: Maryland M&A 2 of 2
Country: United States M&A 43 of 43
Year: 2025 M&A 8 of 8
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2025-12-02 Burt Wealth Advisors

North Bethesda, Maryland, United States

Burt Wealth Advisors is an investment-advisory firm that offers wealth management, financial planning, retirement and tax planning, education funding, estate and charitable planning, and investment management services. Burt Wealth Advisors was founded in 1985 and is based in North Bethesda, Maryland.

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