M&A Deal Summary

Creative Brands Acquires C.R. Gibson

On September 15, 2025, Creative Brands acquired consumer products company C.R. Gibson from CSS Industries

Acquisition Highlights
  • This is Creative Brands’ 2nd transaction in the Consumer Products sector.
  • This is Creative Brands’ 2nd transaction in the United States.
  • This is Creative Brands’ 1st transaction in Tennessee.

M&A Deal Summary

Date 2025-09-15
Target C.R. Gibson
Sector Consumer Products
Buyer(s) Creative Brands
Sellers(s) CSS Industries
Deal Type Add-on Acquisition

Target

C.R. Gibson

Nashville, Tennessee, United States
C.R. Gibson is a manufacturer of stationery, greeting cards, photograph albums, and other memorabilia. C.R. Gibson is based in Nashville, Tennessee.

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Buyer(S) 1

Buyer

Creative Brands

Phoenix, Arizona, United States

Category Company
Founded 1948
Sector Consumer Products
DESCRIPTION

Creative Brands is a distribution, importing and manufacturing firm with eight distinct catalogs selling to an assortment of retailers across the country. Creative Brands was founded in 1948 and is based in Phoenix, Arizona.


DEAL STATS #
Overall 2 of 3
Sector: Consumer Products M&A 2 of 3
Type: Add-on Acquisition M&A Deals 2 of 3
State: Tennessee M&A 1 of 1
Country: United States M&A 2 of 3
Year: 2025 M&A 1 of 2
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-05-10 Pomchies

Paradise Valley, Arizona, United States

Pomchies is a manufacturer of vibrant hair and accessory products. Pomchies was founded in 2002 and is based in Paradise Valley, Arizona.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-09-16 The Gift Wrap

Massachusetts, United States

The Gift Wrap is a gift wrap manufacturer.

Buy -

Seller(S) 1

SELLER

CSS Industries

Plymouth Meeting, Pennsylvania, United States

Category Company
Founded 1923
Sector Consumer Products
Revenue 382M USD (2019)
DESCRIPTION

CSS Industries, Inc. is a consumer products company primarily engaged in the design, manufacture, procurement, distribution, and sale of all occasion and seasonal social expression products, principally to mass-market retailers. These all occasion and seasonal products include decorative ribbons and bows, classroom exchange Valentines, infant products, journals, buttons, boxed greeting cards, gift tags, gift card holders, gift bags, gift wrap, decorations, floral accessories, craft and educational products, Easter egg dyes and novelties, memory books, scrapbooks, stickers, stationery, and other items that commemorate life’s celebrations. CSS Industries was founded in 1923 and is based in Plymouth Meeting, Pennsylvania.


DEAL STATS #
Overall 1 of 1
Sector: Consumer Products M&A 1 of 1
Type: Add-on Acquisition M&A Deals 1 of 1
State: Tennessee M&A 1 of 1
Country: United States M&A 1 of 1
Year: 2025 M&A 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2017-11-03 Simplicity Creative Group

Antioch, Tennessee, United States

Simplicity Creative Group, Inc. is a provider of home sewing patterns, decorative trims, knitting and crocheting tools, needle arts and kids’ crafts products under the Simplicity®, Wrights®, Boye®, Dimensions®, and Perler® brand names. Simplicity’s products are sold to mass-market retailers, specialty fabric and craft chains, wholesale distributors and online customers.

Buy $64M