M&A Deal Summary |
|
|---|---|
| Date | 2016-04-05 |
| Target | Sweigh |
| Sector | Internet Software and Services |
| Buyer(s) | CPX Interactive |
| Deal Type | Add-on Acquisition |
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CPXi is a global digital media holding company with over a decade of experience connecting consumers with brands. The company has four primary divisions: bRealTime, offering programmatic solutions for both demand and supply side partners; Simplixity, providing full service media execution for brands, agencies and direct marketers; Affiture, an affiliate network driving performance objectives, and; AdReady, providing a self-serve platform for programmatic creative and media placement. CPXi provides multi-screen messaging, leveraging display, social, mobile and video advertising at scale, serving billions of managed impressions daily. CPXi is a privately held company.
| DEAL STATS | # |
|---|---|
| Overall | 2 of 2 |
| Sector: Internet Software and Services M&A | 2 of 2 |
| Type: Add-on Acquisition M&A Deals | 2 of 2 |
| State: New York M&A | 2 of 2 |
| Country: United States M&A | 2 of 2 |
| Year: 2016 M&A | 1 of 1 |
| DATE | TARGET | DEAL TYPE | VALUE |
|---|---|---|---|
| 2013-10-01 |
AdReady
New York, New York, United States AdReady, a division of CPXi, provides a complete end-to-end programmatic display platform combining the efficiency and hyper targeting of programmatic display with compelling, scalable creative executions in order to deliver on the promise of true Programmatic Creative. |
Buy | - |
