Add-on Acquisition • Business Services

Corporate Visions Acquires Primary Intelligence

On February 21, 2023, Corporate Visions acquired business services company Primary Intelligence

Acquisition Context
  • This is Corporate Visions’ 3rd transaction in the Business Services sector.
  • This is Corporate Visions’ 5th transaction in the United States.
  • This is Corporate Visions’ 1st transaction in Utah.

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M&A Deal Summary

Date February 21, 2023
Target Primary Intelligence
Sector Business Services
Buyer(s) Corporate Visions
Deal Type Add-on Acquisition

Target Company

Primary Intelligence

Draper, Utah, United States
Primary Intelligence is a provider of automated customer feedback to find and fix blind spots that cause companies to lose deals and customers. Primary Intelligence is based in Draper, Utah.
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Buyer Overview 1

Buyer

Corporate Visions

Reno, Nevada, United States

Category Company
Founded 1984
Sector Marketing
DESCRIPTION

Corporate Visions is a marketing and sales messaging, tools and training company that helps global B2B companies create more sales opportunities, win more deals and increase sales profitability by improving the conversations salespeople have with customers. Companies engage Corporate Visions in three areas: developing differentiated messages that concentrate on customer needs; deploying tools that support critical steps in the buying cycle; and delivering sales skills training that enables salespeople to capture more value. Corporate Visions was founded in 1984 and is based in Reno, Nevada.


Deal Context for Buyer #
Overall 5 of 5
Sector: Business Services 3 of 3
Type: Add-on Acquisition 5 of 5
State: Utah 1 of 1
Country: United States 5 of 5
Year: 2023 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2022-04-18 DSG

Little Rock, Arkansas, United States

DSG partners with organizations to create customized sales enablement solutions that turn growth strategies into sales results. Sales and marketing executives retain DSG to develop client-specific sales tools and content, build sales playbooks, produce education videos, and more. DSG was formed in 1992 and is based in Little Rock, Arkansas.

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