Add-on Acquisition • Marketing

COOL Company Acquires ADventori

On August 1, 2024, COOL Company acquired marketing company ADventori

Acquisition Context

This is COOL Company’s 1st transaction in the Marketing sector.
This is COOL Company’s 1st transaction in France.

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M&A Deal Summary
Date	August 1, 2024
Target	ADventori
Sector	Marketing
Buyer(s)	COOL Company
Deal Type	Add-on Acquisition

Target Company

ADventori

Paris, France

ADventori is a data-driven, creative ad server whose mission is to personalize, automate, measure and optimize advertising. Advertisers, creative agencies, media and DSPs rely on their platform to improve the efficiency of digital placements (banners, mobile, video, social ads, CTV, landing page, native ads, DOOH) by integrating real-time data from the advertisers, or publisher sites. ADventori is based in Paris, France.

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Buyer Overview 1

Buyer

COOL Company

New York, New York, United States

Category	Company
Sector	Marketing

DESCRIPTION

COOL Company believe in creating a win-win environment where everyone benefits.They are committed to ensuring users, publishers, franchisees, and advertisers all have a better experience and achieve more than they ever thought possible through our innovation, advanced AI, groundbreaking advertising technology, and teams of inspired experts. COOL Company is based in New York City.

Deal Context for Buyer	#
Overall	1 of 1
Sector: Marketing	1 of 1
Type: Add-on Acquisition	1 of 1
Country: France	1 of 1
Year: 2024	1 of 1

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