M&A Deal Summary

Conversion Pipeline Acquires White Label Agency

On June 24, 2024, Conversion Pipeline acquired digital media company White Label Agency from Veza

Acquisition Highlights
  • This is Conversion Pipeline’s 1st transaction in the Digital Media sector.
  • This is Conversion Pipeline’s 1st transaction in the United States.
  • This is Conversion Pipeline’s 1st transaction in Massachusetts.

M&A Deal Summary
Date 2024-06-24
Target White Label Agency
Sector Digital Media
Buyer(s) Conversion Pipeline
Sellers(s) Veza
Deal Type Divestiture

Target

White Label Agency

Boston, Massachusetts, United States
White Label Agency is a comprehensive provider of white-label solutions in search engine marketing, social media, and paid advertising. White Label Agency is based in Boston, Massachusetts.

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Buyer(S) 1

Buyer

Conversion Pipeline

Fairfax, Virginia, United States
Category Company
Sector Digital Media
DESCRIPTION

Conversion Pipeline is a premier digital marketing agency specializing in search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and website development. Conversion Pipeline is based in Fairfax, Virginia.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1

Seller(S) 1

SELLER

Veza

Toronto, Ontario, Canada
Category Company
Sector Digital Media
DESCRIPTION

Veza services include Webflow design, demand generation through paid media, paid search, SEO, and conversion rate optimization. Veza is based in Toronto, Ontario.

DEAL STATS #
Overall 1 of 1
Sector (Digital Media) 1 of 1
Type (Divestiture) 1 of 1
State (Massachusetts) 1 of 1
Country (United States) 1 of 1
Year (2024) 1 of 1
Mergr

Product

Company

Legal