M&A Deal Summary

Convenient Brands Acquires Rome

On December 28, 2021, Convenient Brands acquired software company Rome

Acquisition Highlights
  • This is Convenient Brands’ 3rd transaction in the Software sector.
  • This is Convenient Brands’ 3rd transaction in the United States.
  • This is Convenient Brands’ 1st transaction in Maryland.

M&A Deal Summary
Date 2021-12-28
Target Rome
Sector Software
Buyer(s) Convenient Brands
Deal Type Add-on Acquisition

Target

Rome

Pasadena, Maryland, United States
Rome provides management software and consultation services to dealer-affiliated and independent auto collision centers in the U.S. ROME has a 30+ year track record of serving its customers with feature-rich software, industry-leading support, as well as consultation and coaching services that improve shop efficiency and profitability. ROME maintains integrations with CDK, Reynolds & Reynolds, Dealerbuilt, and other dealer management systems along with market-leading estimating software providers. Rome was founded in 1988 and is based in Pasadena, California.

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Buyer(S) 1

Buyer

Convenient Brands

Draper, Utah, United States
Category Company
Founded 2012
Sector Information Technology
DESCRIPTION

Convenient Brands is an advanced technology provider of end-to-end payment solutions, integration platforms, and stored-value products for private and public sectors, in person, and online. Convenient Brands was founded in 2012 and is based in Draper, Utah.

DEAL STATS #
Overall 3 of 6
Sector (Software) 3 of 5
Type (Add-on Acquisition) 3 of 6
State (Maryland) 1 of 1
Country (United States) 3 of 5
Year (2021) 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2020-01-13 Digital Business Controls

Sandy, Utah, United States

Dialmark LLC is a provider of business software to the auto and flat glass industries. Dialmark is based in Sandy, Utah.

Buy -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2022-08-04 Dealer Pay

St. Louis, Missouri, United States

Dealer Pay provider of modern payments and point-of-sale software solutions for the dealership industries. The company's solutions are web-based and offer a tech-forward approach to payments technology and end-user functionality, providing an invaluable offering exclusive to dealers. The solution is designed to improve daily efficiencies, increase revenue, streamline operations, and enhance security, and along with real-time support and ongoing product development, has enabled Dealer Pay to serve some of the largest dealerships and automotive groups in the U.S. Dealer Pay was formed in 2013 and is based in St. Louis, Missouri.

Buy -
Mergr

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