M&A Deal Summary

Continental Mills Acquires Diversified Marketing Solutions

On November 5, 2012, Continental Mills acquired food company Diversified Marketing Solutions

Acquisition Highlights
  • This is Continental Mills’ 1st transaction in the Food sector.
  • This is Continental Mills’ 1st transaction in the United States.
  • This is Continental Mills’ 1st transaction in Oklahoma.

M&A Deal Summary
Date 2012-11-05
Target Diversified Marketing Solutions
Sector Food
Buyer(s) Continental Mills
Deal Type Add-on Acquisition
Advisor(s) Canaccord Genuity
Aspect Consumer Partners (Financial)

Target

Diversified Marketing Solutions

Owasso, Oklahoma, United States
Diversified Marketing Solutions develops and markets all-natural, premium food items including trail mixes, snacks, cereals, grains, rice, freeze-dried fruits, fire-roasted vegetables and other products under the WildRoots and TrueBliss brands.

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Buyer(S) 1

Buyer

Continental Mills

Tukwila, Washington, United States
Category Company
Founded 1932
Sector Food
DESCRIPTION

Continental Mills, Inc. is making a wide variety of quality products that are easy to make at home. The company provides pancake and waffle mixes, bread mixes, muffins and crumb cake mixes, cobblers and crisps.

DEAL STATS #
Overall 1 of 2
Sector (Food) 1 of 1
Type (Add-on Acquisition) 1 of 2
State (Oklahoma) 1 of 1
Country (United States) 1 of 2
Year (2012) 1 of 2
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2012-12-11 Sun Country Foods

Norwood, Massachusetts, United States

Sun Country Foods is a manufacturer and marketer of the Kretschmer wheat germ brand.

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