Add-on Acquisition • Software

Contentstack Acquires Lytics

On January 8, 2025, Contentstack acquired software company Lytics from JMI Equity

Acquisition Context
  • This is Contentstack’s 1st transaction in the Software sector.
  • This is Contentstack’s 1st transaction in the United States.
  • This is Contentstack’s 1st transaction in Oregon.

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M&A Deal Summary

Date January 8, 2025
Target Lytics
Sector Software
Buyer(s) Contentstack
Sellers(s) JMI Equity
Deal Type Add-on Acquisition

Target Company

Lytics

Portland, Oregon, United States
Lytics helps enterprises orchestrate individually personalized marketing experiences through the industry’s most advanced Customer Data Platform (CDP). Since 2014, Lytics has enabled popular media, entertainment, consumer goods, travel, hospitality, and tech brands to execute one-to-one marketing programs that their customers welcome.
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Buyer Overview 1

Buyer

Contentstack

San Francisco, California, United States

Category Company
Sector Internet Software and Services
DESCRIPTION

Contentstack is a real-time customer data platform brings comprehensive audience insights, content analytics and profile management. Contentstack is based in San Francisco, California.


Deal Context for Buyer #
Overall 1 of 1
Sector: Software 1 of 1
Type: Add-on Acquisition 1 of 1
State: Oregon 1 of 1
Country: United States 1 of 1
Year: 2025 1 of 1

Seller Profile 1

SELLER

JMI Equity

La Jolla, California, United States

Investor Investor Investor Investor Investor


Category Private Equity Firm
Founded 1992
PE ASSETS 7.5B USD
Size Mega
Type Sector Focused
DESCRIPTION

JMI Equity is a private equity firm focused on investments in software, internet, business service, and healthcare IT. Targeted businesses typically help automate and optimize business and information technology processes. The Firm will consider investments at all stages of development, including early-stage companies, self-funded businesses requiring growth capital, and later stage businesses in need of buyout or recapitalization funding. JMI looks to commit at least $25 million per transaction. JMI Equity was formed in 1992 and maintains offices in San Diego and Baltimore.


Deal Context for Seller #
Overall 107 of 107
Sector: Software 55 of 55
Type: Add-on Acquisition 68 of 68
State: Oregon 1 of 1
Country: United States 95 of 95
Year: 2025 1 of 1
PREVIOUS DEAL
DATE TARGET DEAL TYPE VALUE
2024-07-24 Code42

Minneapolis, Minnesota, United States

Code42 is a provider of software as a service (SaaS) endpoint data protection and security solutions to enterprises. Native to the cloud, Code42® Incydr™ data protection is engineered to rapidly detect data exposure, loss, leak, and theft and speeds incident response – all without lengthy deployments, complex policy management, or disrupting employee productivity. Code42 was formed in 2001 and is based in Minneapolis, Minnesota.

Sell -
FOLLOWING DEAL
DATE TARGET DEAL TYPE VALUE
2025-01-28 SimpliGov

Sacramento, California, United States

SimpliGov is a government workflow automation, secure digital forms, and electronic signature platform that empowers state and local governments to automate manual, repetitive workflows, accelerate and optimize business processes, and improve experiences for both employees and constituents. The company integrates with existing system infrastructures, as well as with its no-code, easy-to-use electronic signature solution purpose-built for the government. SimpliGov is based in Sacramento, California.

Buy -