Add-on Acquisition • Internet Software and Services

ContentSquare Acquires Loris

On July 30, 2025, ContentSquare acquired internet software and services company Loris

Acquisition Context

This is ContentSquare’s 6th transaction in the Internet Software and Services sector.
This is ContentSquare’s 2nd transaction in the United States.
This is ContentSquare’s 1st transaction in New York.

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M&A Deal Summary
Date	July 30, 2025
Target	Loris
Sector	Internet Software and Services
Buyer(s)	ContentSquare
Deal Type	Add-on Acquisition

Target Company

Loris

New York, New York, United States

Loris is a platform that transforms customer service conversations into actionable insights using proprietary AI and large language models. Loris supports CX, product, and support teams by analyzing sentiment, intent, and agent performance across human and AI interactions. Loris was founded in 2018 and is based in New York, New York.

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Buyer Overview 1

Buyer

ContentSquare

Paris, France

Category	Company
Founded	2012
Sector	Internet Software and Services

DESCRIPTION

ContentSquare is a customer experience analytics software to optimize a user's online journey. ContentSquare empowers brands to measure content performance, understand visitor intentions and explain consumer decisions when they do or do not purchase. Using artificial intelligence to provide automatic recommendations, ContentSquare’s ease-of-use and unique performance indicators ensure all teams in an organization can easily make data-driven decisions. ContentSquare was founded in 2012 and is based in Paris, France.

Deal Context for Buyer	#
Overall	7 of 7
Sector: Internet Software and Services	6 of 6
Type: Add-on Acquisition	7 of 7
State: New York	1 of 1
Country: United States	2 of 2
Year: 2025	1 of 1

PREVIOUS DEAL

DATE	TARGET	DEAL TYPE	VALUE
2023-09-28	Heap San Francisco, California, United States Heap provides low-code, easy-to-use digital analytics software that illuminates key digital behaviors and pinpoints valuable quantitative and qualitative insights so teams can quickly act with confidence and create the best possible digital experiences. Heap was founded in 2013 and is based in San Francisco, California.	Buy	-

DATE

TARGET

DEAL TYPE

VALUE

2023-09-28

Heap

San Francisco, California, United States

Heap provides low-code, easy-to-use digital analytics software that illuminates key digital behaviors and pinpoints valuable quantitative and qualitative insights so teams can quickly act with confidence and create the best possible digital experiences. Heap was founded in 2013 and is based in San Francisco, California.

Buy

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